About Lori Greiner and Shark Tank Investment

Lori Greiner, a celebrated entrepreneur and inventor, is a prominent investor on the ABC reality pitch show Shark Tank. Known as the “Queen of QVC,” she has an estimated net worth of around $150 million as of 2023.

Greiner has been a “shark” on Shark Tank since its fourth season in 2012. On the show, entrepreneurs pitch their business ideas to a panel of investors, hoping to secure funding and mentorship.

Lori Greiner on Shark Tank

Greiner is known for her keen eye for successful products and her warm, yet straightforward negotiating style. As of 2023, she has invested over $10 million across more than 70 companies that have appeared on Shark Tank.

Some of her most successful Shark Tank investments include:

  • Scrub Daddy: A reusable super sponge that changes texture based on water temperature, which has done over $209 million in sales.
  • Squatty Potty: A bathroom accessory designed to optimize the alignment of the colon for easier bowel movements, which has achieved over $164 million in sales.
  • Simply Fit Board: A balance board aimed at fitness enthusiasts, which has done over $160 million in sales.
  • Readerest: A magnetic clip that holds eyeglasses in place, which has achieved significant sales through QVC and other retail channels.

However, not all deals made on the show come to fruition. Some fall through during the due diligence process when the entrepreneurs and investors can’t agree on final terms.

Beyond Shark Tank

Outside of Shark Tank, Greiner continues to innovate and invest in startups. She holds over 120 patents and has successfully launched over 600 products, primarily in the consumer goods sector.

Her flagship product, the earring organizer, launched her career and became a best-seller, propelling her into the world of home shopping networks and retail.

Impact and Philosophy

Greiner’s investment philosophy focuses on products that solve everyday problems and have mass-market appeal. Her strategic guidance and extensive experience in product development and marketing have been instrumental in the success of many companies.

Moreover, Greiner is a strong advocate for supporting women entrepreneurs and frequently invests in female-led businesses, reflecting her commitment to promoting diversity and inclusion in the entrepreneurial ecosystem.

Notable Investments and Success Stories

In addition to her well-known investments like Scrub Daddy and Squatty Potty, Greiner has also backed several other innovative products and companies that have achieved notable success:

  • Bantam Bagels: Mini stuffed bagels that have gained popularity in major retail stores and coffee chains, leading to a lucrative acquisition by T. Marzetti Company.
  • Drop Stop: A car seat gap filler that prevents items from falling between the seats, which has become a popular and widely used automotive accessory.
  • Sleep Styler: A heat-free hair styling tool that allows users to style their hair while sleeping, which has garnered a significant following and strong sales.

Influence and Legacy

Lori Greiner’s influence extends beyond her investments. She is a sought-after public speaker and author, sharing her journey and insights on entrepreneurship, product development, and marketing.

Her book, “Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea into a Reality,” has been a bestseller and a valuable resource for aspiring entrepreneurs.

Greiner’s contributions to the show and the businesses she supports underscore her reputation as a savvy investor and a driving force in the world of entrepreneurship.

Her dedication to mentoring entrepreneurs and helping them navigate the challenges of building successful businesses has solidified her legacy as an influential figure in the entrepreneurial community.