Justin Fenchel, Aimy Steadman, and Brad Schultz (Beatbox Beverages Founders)
Justin Fenchel, Aimy Steadman, and Brad Schultz (Beatbox Beverages Founders) Justin Fenchel, Aimy Steadman, and Brad Schultz are entrepreneurs who made their debut on the TV show “Shark Tank” in 2014. They introduced their product, BeatBox Beverages, which is a unique drink made from orange wine and available in various flavors. The standout feature of…
Justin Fenchel, Aimy Steadman, and Brad Schultz (Beatbox Beverages Founders)
Justin Fenchel, Aimy Steadman, and Brad Schultz are entrepreneurs who made their debut on the TV show “Shark Tank” in 2014. They introduced their product, BeatBox Beverages, which is a unique drink made from orange wine and available in various flavors. The standout feature of BeatBox Beverages is its bright-colored container.
During their pitch, they asked for a $200,000 investment for 10% of their business. While Kevin O’Leary had a negative response, Mark Cuban saw potential and invested $1 million for a 33% stake in the company.
After the deal, BeatBox Beverages continued to thrive. Within four months of their “Shark Tank” episode airing, the company achieved over $440,000 in sales and expanded to new states. Justin, Aimy, and Brad later founded Future/Proof, a company focused on developing innovative adult beverage brands for the next generation of consumers.
Their entrepreneurial journey demonstrates how a creative idea and a successful pitch can lead to significant growth and impact in the market.
About Beatbox Beverages
BeatBox Beverages headquartered in Austin, Texas, is the fastest-selling ready-to-drink (RTD) cocktail and wine brand in the United States (U.S.), with over 10 million BeatBoxes sold.
The brand was founded and is led by friends Justin Fenchel, Aimy Steadman, and Brad Schultz, along with original co-founders Jason Schieck and Dan Singer.
BeatBox was one of the early players in the RTD beverage space, launching its company in 2013 and raising one million dollars from Mark Cuban on Shark Tank in 2014. BeatBox is also the fastest-selling single-serve wine in the United States and the winner of the 2021 Brewbound Rising Stars award.
BeatBox has always differentiated itself in the market through a combination of brightly packaged boxes, delicious wine-based punch in classic flavors with a kick, and a community built around the brand and music.
The company offers two product lines: 6% alcohol by volume (abv) and 11.1% abv, along with its ever-expanding lineup of flavors and variety packs.