Cakes Body Shark Tank Episode 9 Update & Net Worth

Cakes Body Shark Tank Episode 9 Update & Net Worth

Cakes Body, a unique silicone nipple cover brand, garnered significant attention during its appearance on Shark Tank Season 15, Episode 9. The brand, founded by twin sisters Casey Sarai and Taylor Capuano, offers a product designed to prevent nipples from being visible through clothing, addressing a common concern for many women.

 Cakes Body’s silicone nipple covers provide comfort, a tight grip on the skin, and are made from medical-grade silicone, ensuring they are both reusable and non-irritating.

The company was founded in January 2022, after Casey and Taylor invested $5,000 of their savings to start the business. Despite losing their jobs during the COVID-19 pandemic, the sisters focused on growing their business, and their efforts paid off when some of their TikTok videos went viral, leading to a significant boost in sales.

Cakes Body made a strong impression on Shark Tank. During the pitch, the founders asked for $300,000 in exchange for 5% equity, valuing their company at $6 million. The Sharks were intrigued by the business’s potential, and after some negotiation, Emma Grede offered $300,000 for 10% equity, a deal that Casey and Taylor accepted.

As of January 2024, the company’s net worth is estimated to be around $5.2 million. Cakes Body continues to operate successfully, with its lifetime sales projected to exceed $9 million by the end of 2023, indicating strong market presence and ongoing business viability.

What Is Cakes Body?

Cakes Body is a brand offering silicone nipple covers designed to prevent the visibility of nipples through clothing. Unlike traditional bras that can sometimes cause “nipple freakouts,” Cakes Body provides a comfortable and discreet solution.

 Made from medical-grade silicone, these covers are reusable and designed to adhere securely to the skin without causing irritation. The product comes in three different sizes—Itty Bitty (AA-A), OG (B-DD), and (+) (DDD+)—and is available in three colors: Honey, Caramel, and Cocoa. Each pair is priced at $30, making them an affordable and practical alternative to traditional bras.

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What Happened To Cakes Body After Shark Tank?

After securing a deal with Emma Grede on Shark Tank Season 15, Episode 9, Cakes Body experienced a surge in popularity. The exposure from the show led to increased sales, with many women purchasing the product and integrating it into their daily lives.

 The partnership with Emma Grede, known for her expertise in fashion and retail, is expected to help the company expand its reach and refine its marketing strategy.

Post-Shark Tank, Cakes Body has continued to focus on its online presence, particularly on TikTok, where their viral videos initially drove significant sales.

However, to diversify their marketing channels, the company is also exploring paid advertising on platforms like Instagram, Pinterest, and YouTube. By broadening their marketing efforts, Cakes Body aims to reach a wider audience and increase their sales further.

Cakes Body Shark Tank Episode 9 Season 15: What Happened at Shark Tank Pitch?

During their appearance on Shark Tank Season 15, Episode 9, Casey Sarai and Taylor Capuano presented their business to the Sharks with a confident and compelling pitch. They asked for $300,000 in exchange for 5% equity, valuing Cakes Body at $6 million.

The sisters shared the story of how they invested $100,000 of their savings to start the business and managed to generate $1 million in sales in their first year, despite the lack of a formal marketing strategy.

The business’s impressive numbers, including a 35% net profit margin and a return on ad spend (ROAS) of 5x, caught the attention of the Sharks. However, Mark Cuban and Robert Herjavec opted out of the deal, citing their lack of expertise in the nipple cover industry.

Kevin O’Leary offered $300,000 for 5% equity plus a royalty of $1 per unit sold until $1 million was repaid. Emma Grede initially offered $300,000 for 12.5% equity but ultimately agreed to $300,000 for 10% equity after Casey countered with 8%.

The deal with Emma Grede was finalized, providing Cakes Body with the capital and mentorship needed to accelerate its growth. This partnership is expected to help the brand navigate the challenges of scaling up and reaching a broader market.

Cakes Body Shark Tank Pitch Summary

How Much Is Cakes Body Worth?

As of January 2024, Cakes Body has an estimated net worth of $5.2 million. This valuation reflects the company’s rapid growth and successful expansion into the market. The brand’s strategic use of social media, particularly TikTok, has played a significant role in its success, helping it reach a wide audience and generate substantial sales. With the global nipple shield market projected to grow, Cakes Body is well-positioned to capitalize on this trend and continue increasing its market share.

Is Cakes Body Still In Business?

Yes, Cakes Body is still in business as of January 2024. After their successful pitch on Shark Tank, the founders, Casey Sarai and Taylor Capuano, have devoted themselves full-time to growing the company.

They have continued to focus on expanding their product line and reaching new customers, all while maintaining a commitment to quality and customer satisfaction.

Additionally, the company donates $1 from every sale to breast cancer research, highlighting its dedication to supporting women’s health.

Which Episode Number Was Cakes Body Shark Tank?

Cakes Body appeared on Shark Tank during Season 15, Episode 9, which aired on December 15, 2023. This episode marked a turning point for the brand, as the exposure and subsequent investment from Emma Grede provided the company with the resources needed to scale up its operations and enhance its market presence.

Frequently Asked Questions

What is Cakes Body?
Cakes Body is a brand offering silicone nipple covers designed to prevent nipple visibility through clothing. The covers are made from medical-grade silicone, are reusable, and come in various sizes and colors.

How much did Cakes Body ask for on Shark Tank?
The founders asked for $300,000 in exchange for 5% equity during their pitch on Shark Tank.

Who invested in Cakes Body on Shark Tank?
Emma Grede invested $300,000 in Cakes Body for 10% equity.

What is the current net worth of Cakes Body?
As of January 2024, Cakes Body has an estimated net worth of $5.2 million.

Is Cakes Body still in business?
Yes, Cakes Body is still in business and continues to grow, with its products available online and through various retailers.

Which episode of Shark Tank featured Cakes Body?
Cakes Body was featured in Season 15, Episode 9 of Shark Tank.