FLAUS Electric Flosser Shark Tank Update Episode 22 Season 15

The FLAUS Electric Flosser made waves when it appeared on Shark Tank Season 15, offering a fresh take on oral hygiene. Samantha Coxe, the inventor, entered the tank with a mission to revolutionize the way people floss.

Her innovative electric flosser was designed to make flossing less tedious, solving a problem that millions struggle with daily.

FLAUS impressed the sharks with its sleek design, eco-friendly features, and practicality, leading to multiple offers. In this Shark Tank update, we’ll delve into what happened during the pitch, the offers made, and how FLAUS has fared since its television debut.

Which Episode Number Was FLAUS Electric Flosser on Shark Tank?

The FLAUS Electric Flosser was featured in Episode 22 of Shark Tank Season 15, which aired on May 3, 2024. This episode brought significant attention to the product, as millions of viewers tuned in to watch the unique oral hygiene solution pitch its case to the panel of experienced investors.

Being in the Episode allowed FLAUS to showcase its potential to a wide audience, setting the stage for the success that followed. The placement in this particular episode was strategic, coming after a series of strong pitches that had already set a high bar for innovation and marketability.

FLAUS Electric Flosser Shark Tank Full Episode; What Happened at Shark Tank Pitch

When Samantha Coxe entered the Shark Tank, she was seeking $250,000 for 5% equity in her company, FLAUS. Her pitch began with a compelling narrative: after suffering from nine cavities due to a dislike of traditional flossing methods, she realized the market needed a better solution. Thus, the FLAUS Electric Flosser was born.

The FLAUS Electric Flosser is designed to make flossing more efficient and enjoyable. It’s an electric device that combines the effectiveness of traditional flossing with the convenience of modern technology.

FLAUS Electric Flosser Shark Tank Update Episode 22 Season 15

The product is priced at $99, including the device, charger, cable, and 45 floss heads, with an ongoing subscription service for replacement heads at $15 every three months.

She pitched the FLAUS Electric Flosser, emphasizing its unique features:

18,000 sonic vibrations per minute to stimulate and massage gums.
Ergonomic design for easy access to tight spaces between teeth.

Recyclable floss heads made from 30% less plastic than traditional floss picks.
A waterproof design (IPX7 rated) suitable for use in various environments.

The sharks were notably impressed by the gross margins and the unique value proposition of FLAUS. Candace Nelson, a guest shark with a deep understanding of consumer products, took a particular interest. T

he financials revealed that FLAUS had generated $900,000 in sales over the past 12 months, yielding a gross profit of $300,000—a substantial achievement for a first-year company.

Several offers were made during the pitch:

Kevin O’Leary offered $250,000 for 5% equity, coupled with a $2.50 royalty per unit sold until he recouped $750,000.

Daymond John proposed $250,000 for 10% equity and hinted at the potential for licensing deals.
Candace Nelson countered with $250,000 for 8% equity, emphasizing her ability to assist with brand-building.

Despite the competitive offers on the table, Samantha accepted Candace Nelson’s offer, recognizing the value of her expertise and the long-term partnership potential.

What Happened to FLAUS Electric Flosser After Shark Tank?

After the Shark Tank episode aired, FLAUS experienced a significant boost in visibility and sales. The exposure from the show drove traffic to the company’s website, where they cleverly offered a special Shark Tank bundle to capitalize on the momentum.

The decision to lower the price of the FLAUS kit from $99 to $79 also made the product more accessible to a broader audience, further driving sales.

In terms of intellectual property, FLAUS solidified its market position by securing three granted design patents and two pending patents. This strategic move ensures that the FLAUS Electric Flosser remains a distinctive product in a competitive market.

The company also maintained its direct-to-consumer approach, which had proven successful, given the challenges of entering retail spaces for a new product. This strategy allowed FLAUS to maintain control over its brand and customer experience.

How Much Is FLAUS Electric Flosser Worth?

At the time of the Shark Tank pitch, FLAUS was valued at $5 million based on Samantha’s original ask of $250,000 for 5% equity. However, the final deal with Candace Nelson adjusted this valuation to $3.125 million for 8% equity.

This valuation reflects the confidence the sharks had in the product’s potential, even in its early stages.

Post-Shark Tank, the value of FLAUS likely increased, thanks to the surge in sales and the added credibility from the partnership with Candace Nelson.

While the exact current valuation is not publicly disclosed, it’s reasonable to infer that the company’s worth has grown, especially with the continued patent protections and positive market reception.

Is FLAUS Electric Flosser Still in Business?

Yes, the FLAUS Electric Flosser is still very much in business. Since its Shark Tank appearance, the company has not only survived but thrived, riding the wave of increased consumer interest and sales. FLAUS has continued to innovate, with plans to introduce new flavors and features that were hinted at during the pitch.

The ongoing subscription model for replacement floss heads provides a steady stream of recurring revenue, ensuring the company’s financial stability. Additionally, the decision to keep the price point competitive has helped FLAUS maintain its market presence in a crowded oral hygiene space.

Overall, FLAUS is a success story from Shark Tank Season 15, and its future looks promising as it continues to grow and expand its product offerings.

FAQs

Which Shark invested in FLAUS Electric Flosser?
Candace Nelson invested $250,000 for 8% equity in the FLAUS Electric Flosser during its Shark Tank Season 15 appearance.

What was the valuation of FLAUS Electric Flosser during Shark Tank?
The FLAUS Electric Flosser was valued at $5 million based on the initial ask, but the final deal valued it at $3.125 million.

Did FLAUS Electric Flosser make a deal on Shark Tank?
Yes, Samantha Coxe made a deal with Candace Nelson for $250,000 in exchange for 8% equity.

How much does the FLAUS Electric Flosser cost?
The FLAUS Electric Flosser is available for $79, down from its original price of $99.

Is FLAUS Electric Flosser still in business?
Yes, FLAUS is still in business and has seen growth following its Shark Tank appearance.

What is the subscription model for FLAUS Electric Flosser?
FLAUS offers a 3-month subscription for $15, providing 90 replacement floss heads.

FLAUS Electric Flosser Shark Tank Update Episode 22 Season 15