Flora Plant Monitoring Shark Tank Episode Update & Net Worth

Flora Plant Monitoring Shark Tank Episode Update & Net Worth

Flora, founded by Aabesh De, appeared on Shark Tank in Season 15, Episode 14 seeking $300,000 for 10% equity, valuing the company at $3 million. Flora offers a smart plant monitoring system that helps users care for their plants by tracking moisture, light, temperature, and humidity through a sensor and a companion app.

Flora was featured in Season 15, Episode 14 of Shark Tank. In his pitch, Aabesh sought $300,000 for 10% equity, valuing the company at $3 million. He highlighted the following key features of the product:

• Smart Monitoring: The Flora Pod measures essential plant health metrics, providing real-time data to users about their plants’ needs.
• Companion App: The app offers plant care guides, watering reminders, and the ability to identify over 10,000 plant species, making it a comprehensive tool for plant parents.
• User-Friendly Design: One Flora Pod can be used across multiple plants, allowing users to easily monitor different plants by pairing and unpairing them in the app.

• Save

During the pitch, the sharks were impressed with the product’s concept and potential. Ultimately, Lori Greiner made an offer of $300,000 for 15% equity, along with 5% advisory shares and a $2 royalty per unit until her investment is recouped, which Aabesh accepted.

Following their appearance on Shark Tank, Flora experienced a 500% boost in sales compared to the month before airing. The company has grown significantly, expanding its team to over 22 employees and continuing to develop its product offerings. A V2 Flora Pod is in the works, expected to be released in Fall 2024.

As of now, Flora is estimated to have a net worth of approximately $3 million, reflecting its valuation during the Shark Tank pitch and the positive reception of its products in the market.

 Flora is still in business and actively expanding its offerings. The company continues to focus on providing innovative solutions for plant care, helping users connect with their plants and improve their gardening experience.

What is Flora Plant Monitoring? How Does it Work?

Flora Plant Monitoring is an innovative solution for plant care that uses a sensor device and a companion app to help users monitor and maintain the health of their plants. The Flora sensor is designed to be placed in the soil of a plant pot, where it tracks vital environmental factors such as moisture levels, light exposure, temperature, and humidity.

 This information is then relayed to the Flora app, which provides users with actionable insights, care reminders, and personalized plant care guides.

The Flora app offers a range of features, including plant identification, watering reminders, and detailed care instructions for a wide variety of plants.

 The app is available with a free tier, as well as a premium subscription option that costs $10 per month or $60 per year. The premium subscription unlocks additional features, making it a valuable tool for both novice and experienced plant owners.

The Flora sensor is currently priced at $49 and costs $28 to manufacture, though Aabesh aims to reduce production costs to $14. The sensor is versatile, allowing users to move it between different plants as needed, making it a cost-effective solution for monitoring multiple plants.

Aabesh De, the entrepreneur behind Flora Plant Monitoring, made a compelling pitch on Shark Tank Season 15 with his innovative plant care system designed to help plant enthusiasts keep their plants healthy and thriving.

His product, Flora, is a plant monitoring system that includes a sensor and an app to track the moisture, light, temperature, and humidity needs of plants. Aabesh secured a deal with Lori Greiner for $300,000 in exchange for 15% equity and 5% advisory shares, plus a $2 per unit royalty until her investment is recouped.

Since the episode aired, Flora has experienced significant growth, with a reported 500% increase in sales compared to the month before the show. The exposure from Shark Tank and the partnership with Lori Greiner have positioned the company for continued success.

As of 2024, Flora’s net worth has likely increased, driven by the surge in sales and the development of new products, including the upcoming V2 Flora Pod.

• Save

Flora Plant Monitoring Shark Tank Full Episode; What Happened at Shark Tank Pitch

During his Shark Tank pitch, Aabesh De explained how his personal struggles with keeping plants alive led to the creation of Flora. After finding himself unable to maintain his plants during the pandemic, Aabesh—who previously worked for Microsoft—decided to develop a tool that could monitor the essential needs of plants and provide real-time feedback to plant owners.

Aabesh asked for $300,000 in exchange for 10% equity, valuing his company at $3 million. He demonstrated the Flora sensor and app, highlighting how the product could help users ensure their plants receive the proper care. Aabesh revealed that the Flora app had 225,000 users with 3,000 paid subscribers, and the company had achieved $192,000 in gross sales the previous year.

The sharks had mixed reactions to the product. Kevin O’Leary was concerned about the price point and scalability, and other sharks expressed doubts about the market size and the need for a subscription model. Despite the initial skepticism, Lori Greiner saw potential in the product and its market.

She offered $300,000 for 30% equity but ultimately agreed to a counteroffer of 15% equity and 5% advisory shares with a $2 per unit royalty until her investment was recouped. The deal was sealed, and Flora walked away with a strategic partner in Lori Greiner.

What Happened to Flora Plant Monitoring After Shark Tank?

Following the Shark Tank episode, Flora Plant Monitoring experienced a substantial boost in sales, with a 500% increase compared to the previous month. The spike in sales highlighted the product’s appeal and the impact of the Shark Tank platform. Additionally, Flora saw an increase in app downloads, with more than 10,000 new downloads shortly after the episode aired.

The partnership with Lori Greiner is expected to bring significant value to Flora, especially in terms of marketing, product development, and scaling the business. Aabesh is currently in the process of finalizing the deal and is optimistic about the future of his company.

Looking ahead, Flora is working on developing the V2 Flora Pod, which is set to be released in Fall 2024. The new version will be 40% smaller, more battery-efficient, and feature enhanced technology to provide even more accurate and detailed plant care insights.

This upcoming product is expected to attract even more customers and solidify Flora’s position in the plant care market.

How Much Is Flora Plant Monitoring Worth?

As of 2024, Flora Plant Monitoring is estimated to be worth around $4 million, reflecting the significant growth in sales, the successful partnership with Lori Greiner, and the ongoing development of new products. The company’s valuation has increased since its appearance on Shark Tank, thanks to the exposure and the strategic guidance provided by Lori.

The continued focus on innovation and the expansion of the product line are likely to drive further growth, making Flora a promising player in the niche market of plant care technology.

Is Flora Plant Monitoring Still in Business?

Yes, Flora Plant Monitoring is still in business and thriving. The company has successfully leveraged the exposure from Shark Tank to boost sales and expand its market presence. Aabesh De remains committed to helping plant enthusiasts care for their plants more effectively, and the development of the V2 Flora Pod is a testament to his dedication to innovation and customer satisfaction.

With the support of Lori Greiner, Flora is well-positioned for continued success. The company is actively working on improving its products and reaching a wider audience, ensuring that more plant owners can benefit from the insights and guidance provided by Flora.

Which Episode Number was Flora Plant Monitoring on Shark Tank?

Flora Plant Monitoring was featured in Episode 14 of Shark Tank Season 15. In this episode, Aabesh De presented his plant monitoring system to the sharks, emphasizing its ability to help users care for their plants more effectively.

 The episode showcased Aabesh’s passion for plant care and his commitment to making plant maintenance accessible and easy for everyone.

FAQs

Which Shark Tank season featured Flora Plant Monitoring?
Flora Plant Monitoring was featured in Season 15 of Shark Tank.

Did Flora Plant Monitoring get a deal on Shark Tank?
Yes, Flora Plant Monitoring secured a deal with Lori Greiner for $300,000 in exchange for 15% equity, 5% advisory shares, and a $2 per unit royalty until the investment is recouped.

How much was Flora Plant Monitoring asking for on Shark Tank?
Flora Plant Monitoring was asking for $300,000 in exchange for 10% equity.

What is the retail price of the Flora sensor?
The Flora sensor retails for $49.

Is Flora Plant Monitoring developing new products?
Yes, Flora Plant Monitoring is developing the V2 Flora Pod, set to be released in Fall 2024.

How has Flora Plant Monitoring grown since Shark Tank?
Flora Plant Monitoring has experienced a 500% increase in sales and more than 10,000 new app downloads since its appearance on Shark Tank.