Gently Soap Shark Tank Update Episode 1 Season 15

Gently Soap Shark Tank Update Episode 1 Season 15

In the Shark Tank Season 15 Episode 1 premiere, recent MBA graduate Kristen Dunning pitched her company, Gently Soap, a natural soap line designed specifically for people with sensitive skin.

Kristen, who has battled Eczema her whole life, created Gently Soap to offer a solution for others like her who need gentle, plant-based products that won’t irritate the skin.

 Her commitment to helping those with skin conditions resonated with guest shark Candace Nelson, who invested in the business.

Following the episode, Gently Soap saw a surge in sales, expanded its product availability, and gained recognition in major publications. Let’s explore how Gently Soap has grown since Shark Tank and what the future holds for this promising brand.

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What is Gently Soap? How Does it Work?

Gently Soap is a line of plant-based soap products crafted for individuals with sensitive skin. Unlike many “natural” soaps that still use essential oils and synthetic fragrances, Gently Soap avoids these common irritants. Instead, it relies on the soothing and cleansing properties of herbs and botanicals, making it a safe choice for those prone to skin conditions like Eczema.

Kristen’s soaps are designed to be:

1. Fragrance-free
2. Essential oil-free
3. Dye-free
4. Palm oil-free
5. Vegan

This combination ensures that Gently Soap offers an effective yet gentle cleansing experience, providing relief to those with sensitive skin without triggering further irritation.

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Gently Soap Shark Tank Episode 1 Season 15: What Happened at Shark Tank Pitch?

During her appearance on Shark Tank Season 15, Episode 1, Kristen Dunning asked for $75,000 in exchange for 10% equity in Gently Soap, valuing her company at $750,000.

Kristen had been selling her products since February 2021, generating $113,000 in sales by the time of the pitch. Her unique approach of using plants rather than essential oils or fragrances immediately caught the sharks’ attention.

The product impressed the sharks, especially guest shark Candace Nelson, founder of Sprinkles Cupcakes. Kevin O’Leary also made an offer, proposing $75,000 for 10% equity with a $1 royalty per bar sold until he recouped $500,000, after which the royalty would drop to $0.20 per bar.

Kristen ultimately accepted Candace Nelson’s offer of $75,000 for 25% equity, after some negotiation, as Candace promised to help her grow the brand by connecting her with the beauty market.

Gently Soap Shark Tank Pitch Summary

What Happened to Gently Soap After Shark Tank?

After securing a deal with Candace Nelson, Gently Soap experienced a substantial boost in visibility and sales. Within a week of the episode airing, Kristen reported receiving over 4,000 orders, worth approximately $50,000. Many products sold out quickly on platforms like Thirteen Lune and Amazon, demonstrating the high demand for her plant-based soap line.

Kristen was also featured in Eco Parent Magazine, further amplifying her brand’s exposure. Candace Nelson fulfilled her promise by helping Kristen secure partnerships with Thirteen Lune and BLK + GRN, two platforms dedicated to selling natural, eco-friendly products.

The business continues to grow, with Kristen recently winning a $100,000 grant from Aveeno as part of the Aveeno Startup Collective Contest, providing further financial support to scale her business.

How Much Is Gently Soap Worth?

As of 2024, Gently Soap’s net worth is estimated at $1 million. This valuation reflects the company’s strong sales, continued brand partnerships, and increased visibility following the Shark Tank episode. With a high profit margin and growing demand for sensitive skin products, Gently Soap is poised for further growth.

Is Gently Soap Still in Business?

Yes, Gently Soap is very much still in business and thriving. Following the Shark Tank episode, Kristen has been busy fulfilling orders and expanding her product line. Gently Soap continues to be sold through its official website, Amazon, and now through key partnerships with Thirteen Lune and BLK + GRN.

The company’s focus on creating natural, gentle products for sensitive skin has resonated with customers, as evidenced by their high percentage of repeat customers (78%).

Which Episode & Season Number was Gently Soap Shark Tank?

Gently Soap appeared on Shark Tank Season 15, Episode 1, which aired on September 29, 2023. Kristen Dunning pitched her sensitive skin soap line and secured a deal with Candace Nelson for $75,000 for 25% equity.

FAQs

What is Gently Soap?
Gently Soap is a line of plant-based soaps designed for people with sensitive skin. The products are free from essential oils, synthetic fragrances, dyes, and other common irritants.

Did Gently Soap get a deal on Shark Tank?
Yes, Gently Soap secured a deal with Candace Nelson for $75,000 in exchange for 25% equity during Shark Tank Season 15, Episode 1.

How much does Gently Soap cost?
A single bar of Gently Soap retails for $11, while a box of 4 bars sells for $40 on the company’s website and Amazon.

What is Gently Soap’s net worth?
As of 2024, Gently Soap’s net worth is estimated to be $1 million, reflecting its growing success in the natural skincare market.

Is Gently Soap still in business?
Yes, Gently Soap is still in business. Following its Shark Tank appearance, the company has expanded its sales platforms and continues to grow its customer base.

Who is the founder of Gently Soap?
Kristen Dunning, a recent MBA graduate and entrepreneur, founded Gently Soap in 2020 to address the needs of people with sensitive skin.