Ghia Non-Alcoholic Drinks Shark Tank Episode 4 Update & Net Worth

Ghia Non-Alcoholic Drinks Shark Tank Episode 4 Update & Net Worth

Melanie Masarin, the founder of Ghia, appeared on Shark Tank Season 14, Episode 4, seeking $250,000 for 5% equity in her non-alcoholic beverage company.

 Ghia offers a healthier, alcohol-free alternative to traditional cocktails, inspired by Mediterranean aperitif culture. The company impressed the sharks with $2.5 million in revenue from the previous year, but its $1 million loss raised concerns.

Although Robert Herjavec and Kevin O’Leary made offers, Melanie declined, leaving without a deal. Despite this, Ghia has continued to thrive, with projected 2023 revenues of $7 million.

What is Ghia? How Does it Work?

Ghia is a line of non-alcoholic aperitifs and drinks, designed to provide a social drinking experience without the effects of alcohol. Inspired by Mediterranean aperitivo culture, Ghia uses all-natural ingredients, including herbal nervines—plants known for reducing stress and boosting energy.

The Ghia Apéritif is a popular product that contains botanical extracts, citrus notes, and bitter herbs, creating a complex, flavorful drink. Ghia Le Spritz is a sparkling beverage available in flavors like ginger and lime.

All Ghia products are vegan, gluten-free, kosher-certified, and free from added sugars, artificial flavors, and caffeine.

To enjoy Ghia, simply pour the aperitif over ice, or mix it with club soda, ginger beer, or tonic water for a refreshing alcohol-free cocktail. Once opened, Ghia products last 3–4 weeks without refrigeration.

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Ghia Non-Alcoholic Drinks Shark Tank Episode 14 Season 14: What Happened at Shark Tank Pitch?

In Season 14, Episode 4, Melanie Masarin presented her brand, Ghia, to the sharks, seeking $250,000 for 5% equity. She explained how her drinks, inspired by Mediterranean culture, filled a gap in the market for non-alcoholic social beverages.

 Melanie shared that Ghia generated $2.5 million in sales in the previous year, with a product price of $38 per bottle and a production cost of $6.

While the sharks were impressed by Ghia’s revenue, they were concerned about the company’s $1 million loss and high growth costs. Melanie explained that her products were sold in over 750 bars and stores and shipped to 50 states and 50 countries. However, Kevin O’Leary, Lori Greiner, Daymond John, and Mark Cuban all dropped out.

Robert Herjavec offered exactly what Melanie was asking for—$250,000 for 5% equity—but when Kevin O’Leary proposed $250,000 for 10%, Robert dropped out after Melanie began negotiating with Kevin. Ultimately, Melanie declined Kevin’s offer, leaving the Tank without a deal.

Ghia Shark Tank Pitch Summary

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What Happened To Ghia After Shark Tank?

Even though Melanie Masarin did not secure a deal on Shark Tank, her company, Ghia, has continued to grow.

After the show aired, Ghia gained significant exposure, leading to expanded distribution across 1,500 retail locations in the U.S. and Canada by 2023. The brand also landed a major partnership with Sweetgreen, where Ghia’s beverages are served in 300+ locations.

Ghia’s social media presence grew as well, boosting online sales and brand recognition. Melanie has continued to focus on expanding Ghia’s reach while maintaining the company’s commitment to sustainability, with all marketing materials made from 100% biodegradable paper.

Ghia also launched a new product, Totem Glasses, in collaboration with Sophie Lou Jacobson, which is a testament to the brand’s innovative spirit. Despite the challenges faced, Ghia is on track to double its revenue by 2024, further establishing itself as a leader in the non-alcoholic beverages market.

How Much Is Ghia Worth?

As of 2024, Ghia is estimated to have a net worth of $1.5 million. Despite not landing a deal on Shark Tank, the company has grown significantly, projecting $7 million in revenue by the end of 2023. The global market for non-alcoholic drinks is expected to reach $1.6 trillion by 2025, and Ghia’s presence in this expanding industry positions the company for continued growth.

Ghia’s success is bolstered by its unique branding and focus on natural ingredients, which appeal to health-conscious consumers looking for alternatives to traditional alcoholic beverages.

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Is Ghia Still In Business?

Yes, Ghia is still in business as of April 2024. The company has continued to expand its retail footprint, with its products available in 1,500+ stores across the United States and Canada. Ghia is also served in 300+ Sweetgreen restaurants, further increasing its visibility.

The company’s commitment to producing high-quality, non-alcoholic aperitifs made from natural ingredients has resonated with consumers, leading to steady growth in both retail and online sales. Ghia’s success is driven by its innovative approach to alcohol-free socializing, and the brand continues to make strides in the highly competitive beverage market.

Which Episode Number Was Ghia on Shark Tank?

Ghia appeared on Shark Tank Season 14, Episode 4, which aired on October 14, 2022. While Melanie Masarin didn’t secure a deal with the sharks, the exposure from the show helped the brand continue to expand its presence in the non-alcoholic beverage market.