Jay’s Pet Butter Shark Tank Episode Update & Net Worth

Jay’s Pet Butter Shark Tank Episode Update & Net Worth

Jay’s Pet Butter, co-founded by Jay Cutler and Brandan Fokken, appeared on Shark Tank Season 15, Episode 12 seeking $50,000 for 10% equity, valuing the company at $500,000. Jay’s Pet Butter offers a variety of healthy, nutritious spreads for dogs, including peanut butter, banana butter, and almond butter.

In their pitch, Jay and Brandan highlighted the following key features of their product:

• Healthy Ingredients: The spreads are formulated with pet-friendly ingredients like glucosamine for healthy joints and hips.
• Variety of Flavors: Jay’s Pet Butter comes in flavors such as peanut butter, banana butter, almond butter, and more.
• Retail Availability: At the time of the pitch, Jay’s Pet Butter was available in 80 Hy-Vee locations and was in talks with a big box warehouse to be sold in 80 of their stores in the Northwest region.

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However, the sharks were not convinced by the founders’ pitch. Despite some positive feedback on the taste of the product, the sharks ultimately declined to make an offer, citing concerns about the company’s manufacturing issues and the time it would take for customers to appreciate the effectiveness of the product.

Following their appearance on Shark Tank, Jay’s Pet Butter experienced a boost in sales and website traffic, which is typical for companies featured on the show. The founders continue to promote the product through their social media channels and the company’s official website.

As of August 2024, with an estimated 10% yearly growth rate (typical for a small business), the current net worth of Jay’s Pet Butter is approximately $605,000.

Jay’s Pet Butter is still in business and available for purchase through their website. The company continues to focus on providing healthy and delicious treats for dogs while promoting the overall well-being of pets.

What is Jay’s Pet Butter? How does it work?

Jay’s Pet Butter is a dog-friendly peanut butter that excludes ingredients commonly found in commercial peanut butters that can be harmful to dogs, such as salt, sugar, xylitol, and hydrogenated oils.

Instead, the product is formulated with glucosamine for joint health, along with ingredients like bananas, blueberries, sweet potatoes, vitamin E, and biotin. Jay’s Pet Butter can be used as a treat, a food topper, a way to cover medications, or even as a distraction during bathing.

It is available in four flavors, each designed to promote health and happiness in dogs.

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Jay’s Pet Butter was pitched by former bodybuilder Jay Cutler and his business partner Brandan Fokken during Shark Tank Season 15. The product is a pet-safe peanut butter designed specifically for dogs, made without harmful ingredients like xylitol and hydrogenated oils.

Despite a strong pitch, the duo left the tank without a deal. However, Jay’s Pet Butter remains in business, and the entrepreneurs are leveraging their large social media followings to grow the brand.

Jay’s Pet Butter Shark Tank Full Episode + What Happened at Shark Tank Pitch?

During their Shark Tank pitch, Jay Cutler and Brandan Fokken asked for $50,000 for 10% equity, valuing Jay’s Pet Butter at $500,000. The product retails for $14.99 and costs $3.10 to produce.

Despite strong brand recognition and a promising start, including placement in 80 Hyvee locations and interest from a big box warehouse, the company faced challenges with shipping delays that hindered their growth.

The sharks were impressed by the product and the entrepreneurs’ influence in the fitness and lifestyle markets. However, Mark Cuban felt that it would take time for customers to appreciate the product’s value and effectiveness, leading him to opt out.

Lori Greiner also declined due to her inability to consume peanuts. Daniel Lubetzky and Daymond John appreciated the concept but felt it wasn’t the right fit for them.

Kevin O’Leary made an unconventional offer: $50,000 with no equity but a $1 per jar royalty in perpetuity. After careful consideration, Jay and Brandan declined the offer, choosing to leave the tank without a deal.

What Happened to Jay’s Pet Butter After Shark Tank?

After their appearance on Shark Tank, Jay’s Pet Butter saw a boost in sales, a common occurrence for companies featured on the show. Although they did not secure a deal, the exposure has helped increase awareness of their pet-safe peanut butter.

 Jay Cutler and Brandan Fokken continue to promote their product through their extensive social media followings, which include over 16 million followers across various platforms. This reach, combined with the product’s unique value proposition, positions Jay’s Pet Butter for potential growth in the pet care market.

How Much Is Jay’s Pet Butter Worth?

As of 2024, Jay’s Pet Butter is estimated to be worth approximately $750,000. This valuation considers the company’s initial sales, brand recognition, and the potential growth opportunities following their Shark Tank appearance.

With continued focus on marketing and distribution, Jay’s Pet Butter has the potential to expand its presence in the pet products industry.

Is Jay’s Pet Butter Still in Business?

Yes, Jay’s Pet Butter is still in business and continues to offer its pet-safe peanut butter to customers. Despite not securing a deal on Shark Tank, the company remains committed to providing high-quality, nutritious products for dogs.

 With the help of their large social media followings, Jay Cutler and Brandan Fokken are actively working to grow the brand and reach more pet owners who care about the health and well-being of their dogs.

Which Episode Number was Jay’s Pet Butter on Shark Tank?

Jay’s Pet Butter was featured in Episode 12 of Shark Tank Season 15. In this episode, Jay Cutler and Brandan Fokken presented their pet-safe peanut butter to the sharks, hoping to secure an investment that would help scale their business.