Meat the Mushroom Shark Tank Episode Update & Net Worth

Meat the Mushroom Shark Tank Episode Update & Net Worth

Meat the Mushroom, co-founded by Marvin and Aleah Montague, appeared on Shark Tank in Season 15, Episode 12 seeking $100,000 for 20% equity, valuing the company at $500,000. The company specializes in a vegan bacon alternative called Shroomacon, made from mushrooms and designed to provide a healthier, plant-based option for bacon lovers.

Meat the Mushroom was featured in Season 15, Episode 12 of Shark Tank. In their pitch, Marvin and Aleah sought $100,000 for 20% equity, valuing the company at $500,000.

They highlighted the following key features of their product:

• Simple Ingredients: Shroomacon is made from just five ingredients: mushrooms, olive oil, smoke flavor, salt, and black pepper, making it a clean and healthy alternative to traditional bacon.
• Health Benefits: Each slice contains only 25 calories, compared to 44 calories for a slice of regular bacon, and is free from nitrates, soy, gluten, cholesterol, and saturated fats.
• Growing Sales: Prior to the pitch, they reported $238,000 in sales, with lifetime sales exceeding $360,000, and expressed their goal to expand into more grocery stores.

• Save

During the pitch, the sharks were impressed with the product’s concept and potential. Ultimately, Kevin O’Leary and Lori Greiner teamed up to make an offer of $150,000 for 33.3% equity, which Marvin and Aleah accepted.

Following their appearance on Shark Tank, Meat the Mushroom experienced a significant boost in sales, generating over $60,000 in online sales within 12 hours after the episode aired. The couple has successfully expanded their product distribution, with Shroomacon now available in several regional grocery chains, including Woodman’s, Mom’s Organic Market, and various independent health food stores.

As of now, Meat the Mushroom is estimated to have a net worth of approximately $450,000, reflecting its valuation during the Shark Tank pitch and the positive reception of its products in the market.

Yes, Meat the Mushroom is still in business and actively expanding its offerings. The company continues to focus on providing healthy, plant-based alternatives to traditional meats, aiming to help consumers make better dietary choices while enjoying familiar flavors.

What is Meat the Mushroom? How Does it Work?

Meat the Mushroom is a plant-based bacon alternative that is designed to mimic the taste and texture of traditional bacon while offering a healthier, vegan-friendly option.

The product is made from King Oyster mushrooms and contains only five simple ingredients. It is also non-GMO and free from artificial additives, making it an appealing choice for health-conscious consumers.

The product, often referred to as Shroomacon, can be cooked in an air fryer or skillet and used in the same way as traditional bacon. Whether added to a sandwich, used as a topping for salads, or enjoyed on its own, Shroomacon provides a savory, umami-rich flavor that satisfies bacon cravings without the health risks associated with processed meats.

Meat the Mushroom is not only a flavorful substitute for bacon but also a versatile ingredient that can be incorporated into a wide range of dishes. Its production cost is approximately $2.09 per package, though the company aims to reduce this to $1.75.

The product retails for $8.99 and wholesales for $4.40, offering good margins for both the company and its retail partners.

• Save

Marvin and Aleah Montague, the husband-and-wife team behind Meat the Mushroom, presented their innovative bacon alternative on Shark Tank Season 15.

 Their product, Meat the Mushroom, is a plant-based bacon replacement made primarily from King Oyster mushrooms, offering a healthier and more sustainable option for those seeking to reduce or eliminate meat from their diets.

The couple’s passion and the product’s taste won over Lori Greiner and Kevin O’Leary, who jointly offered $150,000 for 33.3% equity in the company.

Since their appearance on Shark Tank, Meat the Mushroom has experienced a surge in sales and is on track to expand its market presence significantly.

The exposure from the show, coupled with the investment and guidance from Lori and Kevin, has positioned the company for substantial growth.

As of 2024, Meat the Mushroom’s net worth has increased, driven by the product’s popularity and the company’s expanding distribution channels.

Meat the Mushroom Shark Tank Full Episode ; What Happened at Shark Tank Pitch

During their Shark Tank pitch, Marvin and Aleah Montague shared the personal journey that led to the creation of Meat the Mushroom.

After Marvin was diagnosed with a heart condition, he decided to adopt a vegan diet, which led to the improvement of his health, including the disappearance of his heart condition and lifelong asthma.

Motivated by his experience, the couple sought to create a bacon alternative that was both delicious and healthy, leading to the development of Shroomacon.

The couple asked for $150,000 in exchange for 7.5% equity, valuing their company at $2 million. They presented their product to the sharks, who were impressed by the taste and the simplicity of the ingredients.

Kevin O’Leary commented that many plant-based products that come through Shark Tank often fail to deliver on taste, but he was pleasantly surprised by Meat the Mushroom.

In terms of sales, the couple shared that they generated $38,000 in 2021, $86,000 in 2022, and had over $238,000 in sales to date at the time of filming, with lifetime sales totaling over $360,000. They noted that 93% of their sales were direct-to-consumer, though they were beginning to enter retail markets.

Kevin O’Leary made the first offer of $150,000 for 33.3% equity, which he described as becoming the third partner in the business. Mark Cuban passed on the opportunity due to a conflict of interest with another plant-based food company, Unreal Deli, that he had invested in.

Daymond John expressed admiration for the couple’s achievements but declined to invest due to concerns about the challenges they might face in scaling the business.

Lori Greiner expressed her interest in the product but suggested that the pieces could be longer, to which Marvin and Aleah responded positively. As Kevin pressed for a decision, he increased his equity ask to 34%.

Lori Greiner then offered $150,000 for 33.3% equity, just slightly undercutting Kevin. Eventually, Kevin and Lori decided to team up, offering $150,000 for 33.3% equity together. Despite initial hesitation, Marvin and Aleah accepted the deal after attempting a counteroffer that was ultimately rejected.

What Happened to Meat the Mushroom After Shark Tank?

After the Shark Tank episode aired, Meat the Mushroom experienced a dramatic increase in sales. Within just 12 hours of the episode airing, the company generated over $60,000 in online sales—more than they had ever achieved in a single month prior to their appearance on the show.

This surge in sales highlighted the strong demand for their product and the impact of the Shark Tank platform.

The partnership with Lori Greiner and Kevin O’Leary is expected to bring significant benefits to Meat the Mushroom, including access to their extensive networks and experience in scaling consumer products.

The company is now focusing on expanding its distribution, with plans to get Shroomacon into grocery stores and restaurants nationwide. Additionally, the couple is committed to continuing their mission of promoting healthier eating choices through their plant-based products.

Currently, Meat the Mushroom products are available in several stores across the country, including Woodmans, Mom’s Organic Market, and various independent health food stores. The company is working hard to meet the growing demand and expand its presence in retail and foodservice markets.

How Much Is Meat the Mushroom Worth?

As of 2024, Meat the Mushroom is valued at approximately $1 million, reflecting the rapid growth in sales and the potential for further expansion following their Shark Tank appearance.

The partnership with Lori Greiner and Kevin O’Leary has provided the company with the resources and expertise needed to scale, and the increased visibility from the show has helped to drive sales and brand recognition.

The company’s focus on producing high-quality, plant-based alternatives to meat has positioned it well in the growing market for vegan and health-conscious foods. With continued support from their investors and a clear plan for expansion, Meat the Mushroom is poised for continued success.

Is Meat the Mushroom Still in Business?

Yes, Meat the Mushroom is still in business and thriving. The company has successfully leveraged the exposure from Shark Tank to increase its sales and expand its market presence. Marvin and Aleah Montague remain committed to their mission of providing delicious, healthy alternatives to meat, and their product is gaining traction in both retail and foodservice markets.

With the support of Lori Greiner and Kevin O’Leary, Meat the Mushroom is well on its way to becoming a household name in the plant-based food industry. The company is actively working to meet the growing demand for Shroomacon and expand its product line to reach more consumers who are looking for healthy, sustainable food options.

Which Episode Number was Meat the Mushroom on Shark Tank?

Meat the Mushroom was featured in Episode 12 of Shark Tank Season 15. In this episode, Marvin and Aleah Montague pitched their bacon alternative to the sharks, sharing the story behind the product’s creation and their vision for the future.

The episode highlighted the couple’s commitment to providing a healthy, plant-based alternative to bacon, and showcased the taste and versatility of their product.

FAQs

Which Shark Tank season featured Meat the Mushroom?
Meat the Mushroom was featured in Season 15 of Shark Tank.

Did Meat the Mushroom get a deal on Shark Tank?
Yes, Meat the Mushroom secured a deal with Lori Greiner and Kevin O’Leary for $150,000 in exchange for 33.3% equity.

How much was Meat the Mushroom asking for on Shark Tank?
Meat the Mushroom was asking for $150,000 in exchange for 7.5% equity.

What is the retail price of Meat the Mushroom?
Meat the Mushroom retails for $8.99 per package.

Where can I buy Meat the Mushroom products?
Meat the Mushroom products are available at Woodmans, Mom’s Organic Market, and several independent health food stores, as well as online through their website.

Is Meat the Mushroom expanding into more stores?
Yes, Meat the Mushroom is actively working on expanding its distribution to grocery stores and restaurants nationwide.