Noshi Food Paint Update Shark Tank Season 14 Episode 21

Noshi Food Paint Update | Shark Tank Season 14 Episode 21

Noshi Food Paint, founded by Tomo Delaney, is a fun, innovative product designed to make food more exciting for kids. After pitching his edible food paint on Shark Tank Season 14, Tomo hoped to secure an investment to grow his business and bring his product to more families nationwide.

Tomo’s goal was to help parents encourage their children to eat healthier by making mealtime fun with edible paint made from organic fruit purees. But did the sharks think this was a recipe for success? Let’s dive into what happened after Noshi appeared on Shark Tank and how the business is doing today.

What is Noshi Food Paint? How Does it Work?

Noshi Food Paint is an edible paint made from organic fruits, specifically designed for kids to decorate and eat their food in a fun, interactive way. The product is sold in easy-to-use tubes and comes in vibrant flavors like Strawberry, Blueberry, and Pear. Kids can use the food paint to decorate pancakes, oatmeal, yogurt, toast, and more, turning healthy foods into edible art.

The product is free from artificial ingredients and is gluten-free, making it safe for children with dietary restrictions. Noshi Food Paint is marketed as a way to make food fun and encourage healthy eating habits, especially for picky eaters who might be hesitant to try new foods.

Noshi Food Paint is available in select Walmart stores and online through the company’s website and Amazon.

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Noshi Food Paint Shark Tank Episode 21 Season 14: What Happened at Shark Tank Pitch?

During Shark Tank Season 14, Episode 21, Tomo Delaney presented his product, asking for $250,000 for 17% equity in Noshi Food Paint, valuing the company at $1.47 million. Tomo shared how the idea for food paint came to life and how he’s been growing the business since its founding in 2015.

Key highlights of the pitch included:

• Production cost: $2.75 per unit
• Retail price: $5.46 per unit
• Revenue: $117,000 in 2021, projected $200,000 in 2022
• Partnerships: Licensing deals with Crayola, Peppa Pig, and Daniel Tiger’s Neighborhood
• Distribution: Available in 370+ Walmart stores nationwide

While the sharks liked the product’s concept, some had concerns about the company’s financials, especially its margins and current sales. Kevin O’Leary and Lori Greiner quickly dropped out, citing concerns about profitability and scalability.

However, Mark Cuban saw potential in Noshi and made an offer: $250,000 for 25% equity. Although this was higher than Tomo’s original ask, he accepted the offer, recognizing the opportunity to work with a seasoned investor like Mark Cuban.

Noshi Food Paint Shark Tank Pitch Summary

What Happened to Noshi Food Paint After Shark Tank?

Following the deal with Mark Cuban, Noshi Food Paint received a significant boost in visibility thanks to its appearance on Shark Tank. The show’s exposure, combined with Mark’s investment, allowed the company to expand its reach and increase production to meet growing demand.

Shortly after the episode aired, Noshi launched new marketing campaigns, highlighting its Crayola partnership and pushing its edible food paint to a wider audience. Sales surged, particularly online and through Walmart stores, where Noshi products had already gained traction.

The deal with Mark Cuban has also helped Noshi fine-tune its operations, especially focusing on improving its production margins. With Mark’s guidance, the company has been working on scaling its operations and securing more licensing partnerships with well-known brands to attract even more customers.

How Much Is Noshi Food Paint Worth?

As of 2024, Noshi Food Paint is estimated to be worth $1 million. The company has seen consistent growth since its appearance on Shark Tank, thanks to increased exposure and expanded retail partnerships.

The licensing deals with popular children’s brands like Crayola and Daniel Tiger’s Neighborhood have played a significant role in boosting the brand’s visibility and revenue. With more opportunities on the horizon, Noshi is poised to become a household name for families with young children.

Is Noshi Food Paint Still in Business?

Yes, Noshi Food Paint is still in business and continuing to grow. The company’s products are available online and in Walmart stores, and they remain popular with parents who are looking for fun, creative ways to encourage their children to eat healthy foods.

With the help of Mark Cuban and a strong pipeline of new product ideas, Noshi is expanding its presence in the market and exploring more retail opportunities. The company is also focusing on improving its margins to ensure long-term profitability.

Which Episode & Season Number was Noshi Food Paint on Shark Tank?

Noshi Food Paint appeared on Shark Tank Season 14, Episode 21, which aired on May 5, 2023. Tomo Delaney pitched his edible food paint to the sharks, securing a deal with Mark Cuban for $250,000 in exchange for 25% equity in the company.

FAQs

What is Noshi Food Paint?
Noshi Food Paint is an edible paint made from organic fruits designed for kids to decorate their food. It encourages healthy eating by making meals fun and creative.

Did Noshi get a deal on Shark Tank?
Yes, Noshi Food Paint secured a deal with Mark Cuban for $250,000 in exchange for 25% equity.

How much is Noshi Food Paint worth?
As of 2024, Noshi Food Paint is estimated to be worth $1 million.

Is Noshi Food Paint still in business?
Yes, Noshi Food Paint is still in business and continues to sell its products online and in Walmart stores.

Who founded Noshi Food Paint?
Noshi Food Paint was founded by Tomo Delaney in 2015. Tomo came up with the idea for edible food paint to help parents make mealtime more fun and engaging for kids.

What flavors does Noshi Food Paint offer?
Noshi Food Paint offers a variety of flavors, including Strawberry, Pear, and Blueberry, all made from organic fruit purees.