Pretty Rugged Shark Tank Episode 6 Update & Net Worth
Pretty Rugged Shark Tank Episode Update & Net Worth Tracy Slocum, the founder of Pretty Rugged, appeared on Shark Tank Season 14 seeking $200,000 for 10% equity in her luxury outdoor lifestyle brand. Her company, Pretty Rugged, specializes in high-end, windproof, waterproof, and spillproof faux fur blankets and outerwear. The sharks were immediately drawn to…
Pretty Rugged Shark Tank Episode Update & Net Worth
Tracy Slocum, the founder of Pretty Rugged, appeared on Shark Tank Season 14 seeking $200,000 for 10% equity in her luxury outdoor lifestyle brand. Her company, Pretty Rugged, specializes in high-end, windproof, waterproof, and spillproof faux fur blankets and outerwear.
The sharks were immediately drawn to Tracy’s entrepreneurial spirit and the quality of her products. Let’s dive into the details of the Shark Tank pitch and provide a Pretty Rugged update.
What Is Pretty Rugged? How Does It Work?
Pretty Rugged is a luxury lifestyle brand known for its innovative use of RuggedTex and SatinTex technology. The company manufactures high-quality, windproof, waterproof, and spillproof faux fur blankets, outerwear, and accessories. These products are designed to provide warmth and protection in various outdoor settings, such as boating, camping, and outdoor events.
The idea for Pretty Rugged was born when Tracy Slocum, inspired by her great-great-grandfather Captain Joshua Slocum, the first man to sail alone around the world, sought to create a blanket that could keep her family warm and dry during outdoor adventures.
Pretty Rugged products are a blend of luxury and functionality, making them a popular choice for those who appreciate comfort and style.
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Tracy entered the Shark Tank seeking $200,000 for 10% equity, valuing Pretty Rugged at $2 million. She presented her product line, which includes luxury blankets, outerwear, and accessories, all designed to keep users warm, dry, and stylish in various outdoor conditions.
The sharks were impressed by the high margins, with some products costing under $50 to produce and selling for over $200, leading to a profit margin of about 80%.
Shark Offers and Valuation
Tracy revealed that Pretty Rugged had generated over $1.1 million in the previous year and more than $3 million in total since its launch in 2017. However, despite the high gross revenue, the company had only netted $32,000 due to significant expenses, particularly from participating in over 20 trade shows in 2022.
Kevin O’Leary and Mark Cuban decided to pass on the opportunity, citing concerns about profitability and scalability. However, Lori Greiner and Robert Herjavec saw potential in the brand and teamed up to offer $200,000 for 25% equity. Tracy countered with an offer of 20% equity, but ultimately, she accepted their original offer of 25% equity in exchange for the $200,000 investment.
What Happened To Pretty Rugged After Shark Tank?
Following the Shark Tank episode, Pretty Rugged experienced a significant boost in sales and visibility. The partnership with Lori Greiner and Robert Herjavec brought not only financial investment but also invaluable mentorship and marketing expertise.
The company launched promotional sales on its website shortly after the episode aired, further driving consumer interest.
The collaboration with the sharks has helped Pretty Rugged expand its product line and increase its market presence. The brand’s products are now more accessible to a broader audience, and the exposure from Shark Tank has solidified Pretty Rugged as a luxury brand in the outdoor lifestyle space.
Pretty Rugged Shark Tank Pitch Summary
| Company Name | Pretty Rugged |
| Founder | Tracy Slocum |
| Product | Luxury outdoor lifestyle brand (blankets, outerwear) |
| Amount Asked For | $200,000 for 10% equity |
| Final Deal | $200,000 for 25% equity |
| Investor | Lori Greiner and Robert Herjavec |
| Season & Episode | S14 E5 |
| Lifetime Sales | $3 million (as of 2022) |
| Business Status | In Business |
| Current Net Worth | $750,000 (estimated) |
How Much Is Pretty Rugged Worth?
As of April 2024, Pretty Rugged is estimated to have a net worth of around $750,000. The company’s growth has been steady, driven by its high-quality products and the strategic partnership with Lori Greiner and Robert Herjavec. The brand’s focus on luxury and functionality continues to attract customers, and the investment from the sharks has positioned Pretty Rugged for further expansion.
Is Pretty Rugged Still In Business?
Yes, Pretty Rugged is still in business as of April 2024. The company continues to thrive, offering a wide range of luxury outdoor products, including blankets, outerwear, and accessories. The brand’s products are available on its official website and on Amazon, where they continue to receive positive reviews from customers.
Pretty Rugged has maintained its reputation for high-quality, stylish, and functional products, making it a favorite among outdoor enthusiasts and those seeking premium lifestyle products. The company’s continued growth and success are a testament to Tracy Slocum’s vision and the support of her shark partners.
Which Episode Number Was Pretty Rugged Shark Tank?
Pretty Rugged appeared on Shark Tank Season 14, Episode 5, which aired on October 21, 2022. The episode featured Tracy Slocum pitching her luxury outdoor lifestyle brand to the sharks, ultimately securing a deal with Lori Greiner and Robert Herjavec.
In conclusion, Pretty Rugged has proven that with a strong brand identity, high-quality products, and strategic partnerships, even a niche luxury brand can achieve significant success. The company’s journey from Shark Tank to continued growth demonstrates the importance of perseverance, innovation, and the right guidance in building a successful business.
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