Must Love Vegan Ice Cream On Shark Tank Update – Shark Tank Season 13
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Must Love Vegan Ice Cream On Shark Tank Season 13
Must Love offers dairy-free, plant-based ice cream and frozen treats. Founders Hannah Hong and Mollie Cha were seeking $600,000 investment for 7% equity. Summary:
- Company Name: Must Love
- Founders: Hannah Hong, Mollie Cha
- Founded: 2017
- Product: Dairy-free, plant-based ice cream and frozen treats
- Asked For: $600,000 for 7% equity
- Final Deal: No deal
- Season/Episode (Shark Tank USA): Season 13, Episode 11
- Business Status: In Business
- Headquarters: Los Angeles, California, USA
- Lifetime Worth (Sales): Estimated $3M
- Investors: None
- Go To Amazon: Buy Now
- Watch On: Amazon Prime
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Description
Must Love Vegan Ice Cream On Shark Tank Update – Shark Tank Season 13
Mollie Cha and Hannah Hong pitched their vegan ice cream brand, Must Love, on Shark Tank Season 13, seeking $600,000 for a 7.5% equity stake. Despite impressing the Sharks with the taste of their plant-based “nice cream,” they did not secure a deal.
All five Sharks—Mark Cuban, Lori Greiner, Kevin O’Leary, Daymond John, and guest Peter Jones—ultimately opted out, citing concerns over the company’s financial losses and high valuation.
Product Overview
Must Love offers a range of frozen desserts made primarily from bananas and oats, including pints and frozen bars. Their products come in various flavors, retailing at $12 per pint and $12 for a box of four bars. The brand has been well-received, with products available in major retailers like Whole Foods, Sprouts, and Costco.
Post-Show Developments
Since their appearance on the show, Must Love has continued to operate and expand its product line. The company is still in business and has seen an increase in brand awareness, partly due to the exposure from Shark Tank.
They have launched new products, including plant-based sprinkles and a limited-edition birthday cake flavor, and are actively selling through their website and various grocery chains. As of now, they have reported lifetime sales under $5 million and are focusing on growing their market presence further.
The founders maintain a strong social media presence, engaging with their customer base and promoting their products, which has helped sustain interest and sales.
