Rebel Cheese Shark Tank Episode 9 Update & Net Worth

Rebel Cheese Shark Tank Episode 9 Update & Net Worth

Rebel Cheese, a vegan cheese business founded by husband and wife team Fred Swar and Kirsten Maitland, made a notable appearance on Shark Tank Season 15, Episode 9.

Based in Austin, Texas, Rebel Cheese has established itself as a beloved vegan restaurant and retail brand, offering a variety of vegan cheeses made from nut milk.

The business was born out of the couple’s passion for plant-based foods and their desire to create gourmet vegan cheeses that would appeal to both vegans and non-vegans alike.

Fred and Kirsten entered the Tank seeking $750,000 for 5% equity, valuing their business at $15 million. Their pitch was compelling, and the Sharks were impressed by the taste and quality of the cheeses.

After tasting samples of their best-selling products, including Brie, Honee Pistachio Chevre, and Sharp Cheddar, the Sharks were quick to acknowledge the potential of Rebel Cheese in the rapidly growing vegan market. After some negotiation, Mark Cuban and Lori Greiner teamed up to offer $750,000 for 10% equity, a deal that Fred and Kirsten ultimately accepted.

As of January 2024, Rebel Cheese’s net worth is estimated at $15 million. The company continues to thrive, expanding its presence in retail stores and increasing its e-commerce footprint. With the backing of Mark Cuban and Lori Greiner, Rebel Cheese is well-positioned to scale its operations and introduce its products to a wider audience.

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What Is Rebel Cheese?

Rebel Cheese is a vegan cheese brand that specializes in creating artisanal cheeses made from nut milk instead of traditional dairy. Founded in 2019 by Fred Swar and Kirsten Maitland, the company offers a diverse range of vegan cheeses, including flavors like Gruyere, Balsamic Fig and Walnut Fromage, Parmesan, Truffle Chèvre, and Truffle Brie. These cheeses are designed to mimic the texture and taste of traditional cheeses, providing a satisfying alternative for those who follow a plant-based diet or are lactose intolerant.

In addition to their cheeses, Rebel Cheese offers curated cheese boxes such as the Fromagier and Winter Wonder boxes, priced at $115 and $158, respectively. These boxes can be purchased on a one-time basis or through a subscription service via their website. Rebel Cheese also operates a popular vegan restaurant in Austin, Texas, where they serve a variety of vegan dishes alongside their signature cheeses.

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What Happened To Rebel Cheese After Shark Tank?

After securing a deal on Shark Tank Season 15, Episode 9, Rebel Cheese received significant attention from both customers and investors. The partnership with Mark Cuban and Lori Greiner provided the company with the capital and expertise needed to expand its operations.

The Sharks were particularly interested in helping Rebel Cheese grow its distribution network and enhance its marketing efforts, both of which are crucial for scaling the business.

Following the episode, Rebel Cheese saw an increase in foot traffic to their Austin restaurant, with many locals eager to try their vegan cheeses. The company has continued to focus on expanding its retail presence, with plans to increase the number of stores carrying their products from 100 to over 500 by 2024.

Additionally, Rebel Cheese has been working on improving its online sales and subscription services, capitalizing on the growing demand for high-quality vegan products.

Rebel Cheese Shark Tank Episode 9 Season 15: What Happened at Shark Tank Pitch?

During their pitch on Shark Tank Season 15, Episode 9, Fred Swar and Kirsten Maitland sought $750,000 for 5% equity in Rebel Cheese, which valued their company at $15 million. The couple explained the journey of starting their vegan cheese business and how they had successfully grown it into a beloved brand in Austin.

They emphasized the quality and uniqueness of their cheeses, which are made from nut milk and crafted to replicate the flavors and textures of traditional dairy cheeses.

The Sharks were impressed with the product and the potential of the vegan cheese market, which is estimated to be worth $9 billion in the United States alone. Mark Cuban quickly made an offer of $750,000 for 10% equity, and Lori Greiner decided to join him in the deal.

 Fred and Kirsten attempted to negotiate a lower equity percentage, but after several counteroffers, they accepted the original offer of $750,000 for 10% equity from Mark and Lori.

Rebel Cheese Shark Tank Pitch Summary

How Much Is Rebel Cheese Worth?

As of January 2024, Rebel Cheese has an estimated net worth of $15 million. This valuation reflects the company’s strong performance in the vegan food market and its successful expansion into retail and online sales. The partnership with Mark Cuban and Lori Greiner has positioned Rebel Cheese for continued growth, with plans to increase its presence in retail stores and enhance its marketing strategies.

The broader cheese industry in the United States is substantial, with a market size of $38.98 billion in 2021. The vegan cheese segment, a growing part of this market, is projected to reach $9 billion, highlighting the significant opportunities available for Rebel Cheese as it continues to scale its business.

Is Rebel Cheese Still In Business?

Yes, Rebel Cheese is still in business as of January 2024. The company continues to operate its vegan restaurant in Austin, Texas, and has been expanding its retail presence across the United States.

With the support of Mark Cuban and Lori Greiner, Rebel Cheese is working on scaling its production and distribution capabilities to meet the growing demand for vegan cheese products. The business has also maintained a strong focus on sustainability, using eco-friendly packaging and sourcing ingredients responsibly.

Which Episode Number Was Rebel Cheese Shark Tank?

Rebel Cheese appeared on Shark Tank during Season 15, Episode 9, which aired on December 15, 2023. This episode was a pivotal moment for the brand, as it secured a significant investment from Mark Cuban and Lori Greiner, providing the company with the resources needed to grow and expand its market presence.

Frequently Asked Questions

What is Rebel Cheese?
Rebel Cheese is a vegan cheese brand that creates artisanal cheeses from nut milk. The company also operates a vegan restaurant in Austin, Texas.

How much did Rebel Cheese ask for on Shark Tank?
The founders asked for $750,000 in exchange for 5% equity during their pitch on Shark Tank.

Who invested in Rebel Cheese on Shark Tank?
Mark Cuban and Lori Greiner invested $750,000 in Rebel Cheese for 10% equity.

What is the current net worth of Rebel Cheese?
As of January 2024, Rebel Cheese has an estimated net worth of $15 million.

Is Rebel Cheese still in business?
Yes, Rebel Cheese is still in business, with plans to expand its retail presence and continue growing its e-commerce operations.

Which episode of Shark Tank featured Rebel Cheese?
Rebel Cheese was featured in Season 15, Episode 9 of Shark Tank.