SORx Muscle Soap Shark Tank Episode Update & Net Worth

SORx Muscle Soap Shark Tank Episode Update & Net Worth

SORx Muscle Soap, co-founded by David Restiano and Dr. Dan Staats, is an all-natural soap designed to aid in muscle recovery. The product combines the benefits of soap with a muscle scraping technique, making it unique in the wellness market.

SORx Muscle Soap was featured in Season 15, Episode 20, which aired on April 12, 2024.

In their pitch, David and Dr. Dan sought $100,000 for 10% equity, valuing the company at $1 million. They showcased their innovative soap that helps relieve sore muscles while providing a refreshing shower experience. Key points from the pitch included:

• Sales Performance: They reported $125,000 in year-to-date sales, with $70,000 coming in the quarter before filming.
• Product Features: The soap is infused with lavender and chamomile, providing a soothing scent and a cooling sensation when used. It is designed to be used in the shower, mimicking the effects of a muscle scraping tool used by physical therapists.

During the pitch, the sharks were impressed with the product’s concept and its potential benefits. Later, Mark Cuban made an offer of $100,000 for 20% equity, which the entrepreneurs accepted.

After their appearance on Shark Tank, SORx Muscle Soap experienced a significant boost in sales and visibility. The investment from Mark Cuban has helped the company expand its marketing efforts and distribution channels. The product is still being sold through various platforms, including their website and retail partners.

The estimated worth of SORx Muscle Soap is around $1 million, reflecting its valuation during the pitch and its growth potential in the wellness and personal care market.

SORx Muscle Soap is still in business and continues to sell its innovative soap products. The company has maintained a positive trajectory since appearing on Shark Tank, focusing on expanding its reach and enhancing its product offerings to cater to a growing customer base interested in muscle recovery solutions.

About SORx Muscle Soap

SORx, a unique muscle-relief soap designed to mimic the effects of physical therapy tools, made its appearance on Shark Tank Season 15.

Developed by David Restiano and Dr. Dan Staats, the soap aims to soothe sore muscles while showering, offering an all-natural solution infused with calming ingredients like lavender, chamomile, and menthol.

The product’s innovative design and therapeutic benefits caught the attention of the sharks, but would it be enough to secure a deal?

• Save

SORx Muscle Soap Shark Tank Full Episode; What Happened at Shark Tank Pitch

When David Restiano and Dr. Dan Staats entered the Shark Tank, they were seeking $100,000 for 10% equity in their company, SORx. The duo presented their product as more than just a bar of soap—it’s a tool designed to help relieve sore muscles and promote soft tissue health, inspired by muscle-scraping techniques used in physical therapy.

The soap’s design features a concave side that users can rub along their muscles, simulating the effects of professional therapy at home.

The SORx soap is made from all-natural ingredients and is infused with soothing lavender, chamomile, and menthol to provide a cooling sensation while helping to relax muscles. The sharks were given the opportunity to try the soap during the pitch, and they were impressed by its texture, scent, and immediate effects.

During the pitch, the entrepreneurs shared that SORx had been in business for two years, with YTD sales of $125,000, including $70,000 in the quarter leading up to filming. They sell their soap in packs of two, along with a holder, for $23 retail, while the production cost is $8.52.

They also sell wholesale to physical therapy offices and gyms, with prices ranging from $15 to $17 per unit.

The sharks had mixed reactions:

• Kevin O’Leary was the first to opt out, citing a conflict of interest due to his involvement with another soap company, Blueland.
• Barbara Corcoran expressed concerns about the competitive nature of the soap market and decided not to invest.
• Robert Herjavec liked the product but felt it wasn’t expansive enough to warrant an investment. He did, however, express interest in becoming a customer.
• Lori Greiner appreciated the product but didn’t see enough potential for investment, so she also bowed out.

Finally, Mark Cuban shared that he had been experiencing neck pain, which the SORx soap helped alleviate during the pitch. Intrigued by its potential, he offered $100,000 for 20% equity. The entrepreneurs countered with $100,000 for 15% equity plus free physical therapy consultations, but Mark held firm at 20% equity.

After a brief discussion, David and Dr. Dan accepted the offer, securing Mark Cuban as their investor.

What Happened to SORx Muscle Soap After Shark Tank?

After their appearance on Shark Tank, SORx experienced a significant boost in sales and interest, thanks to the exposure from the show. The partnership with Mark Cuban provided not only the financial backing but also the business expertise needed to scale the company and reach a broader market.

One of the most notable developments for SORx post-Shark Tank was the expansion of their product line and distribution channels. With Mark Cuban’s guidance, SORx expanded its wholesale operations, securing more deals with physical therapy clinics, gyms, and wellness centers across the country.

 This expansion helped solidify SORx’s presence in the market and increased its visibility among potential customers who might benefit from the product.

The company also focused on enhancing its online presence, optimizing its e-commerce platforms, and leveraging social media to reach new audiences.

The increased attention from Shark Tank helped drive online sales, with many customers intrigued by the product’s unique combination of skincare and muscle therapy.

How Much Is SORx Muscle Soap Worth?

At the time of the Shark Tank pitch, SORx was valued at $1 million based on the entrepreneurs’ request for $100,000 for 10% equity. The final deal with Mark Cuban, which included $100,000 for 20% equity, adjusted the valuation to $500,000.

This valuation reflected Mark’s confidence in the product’s potential, balanced by the need for strategic improvements to scale the business effectively.

Since the appearance on Shark Tank, SORx’s value has likely increased due to the surge in sales, expanded distribution, and the strategic partnership with Mark Cuban. While the exact current valuation has not been disclosed, the company’s continued growth suggests a positive trajectory.

Is SORx Muscle Soap Still in Business?

Yes, SORx is still in business and continues to grow. The company has successfully leveraged the momentum from Shark Tank to expand its reach and solidify its position in the wellness and personal care markets. With the continued support of Mark Cuban and the product’s growing popularity among consumers and professionals, SORx is well-positioned for sustained success.

The company’s focus on providing an all-natural, effective solution for muscle relief has resonated with customers, particularly those who value wellness and self-care.

 As SORx continues to innovate and expand its product offerings, it is likely to remain a strong contender in the niche market it serves.

Which Episode Number Was SORx Muscle Soap on Shark Tank?

SORx Muscle Soap was featured in Season 15, Episode 20, which aired on April 12, 2024. This episode highlighted several unique products, with SORx standing out due to its combination of skincare and muscle therapy.

The episode provided SORx with valuable exposure, helping to introduce the product to a wide audience of potential customers and investors.

FAQs

Which Shark invested in SORx?
Mark Cuban invested $100,000 for 20% equity in SORx during its Shark Tank Season 15 appearance.

What was the valuation of SORx during Shark Tank?
SORx was initially valued at $1 million based on the ask, but the final deal with Mark Cuban valued it at $500,000.

Did SORx make a deal on Shark Tank?
Yes, David Restiano and Dr. Dan Staats secured a deal with Mark Cuban for $100,000 in exchange for 20% equity.

How much does SORx cost?
SORx muscle soap is sold in packs of two with a holder for $23 retail, and the production cost is $8.52.

Is SORx still in business?
Yes, SORx is still in business and continues to grow, with increasing sales and expanded distribution following their appearance on Shark Tank.

What is unique about SORx?
SORx is an all-natural muscle-relief soap designed to mimic physical therapy techniques, offering a convenient and effective solution for soothing sore muscles while showering.