The Pocket Panty Shark Tank Episode 9 Update & Net Worth

The Pocket Panty Shark Tank Episode 9 Update & Net Worth

The Pocket Panty, a unique and portable undergarment designed for women, was showcased on Shark Tank Season 15, Episode 9. The product was created by Ashlee Lena Turner, who identified a need for convenient, comfortable, and hygienic panties that could easily be carried around for quick changes during the day.

 As a busy professional herself, Ashlee understood the importance of having a fresh pair of panties readily available without the need to return home. This led to the creation of The Pocket Panty, a solution that addresses both comfort and hygiene for women on the go.

Ashlee entered the Tank seeking $80,000 for 10% equity, valuing her business at $800,000. Despite her compelling pitch and her demonstrated passion for the product, the Sharks were not convinced enough to make an investment.

They appreciated the concept but felt that the business was still too early in its development, with limited sales and market presence.

Ultimately, Ashlee left the Tank without a deal. However, the exposure from the show brought significant attention to her brand, potentially driving sales and increasing brand awareness.

As of January 2024, The Pocket Panty’s net worth is estimated at $500,000. The company continues to operate and has seen a positive response from customers, particularly after its appearance on Shark Tank.

Although Ashlee did not secure a deal, the experience provided her with valuable insights and the opportunity to refine her business strategy moving forward.

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What Is The Pocket Panty?

The Pocket Panty is a brand that offers portable panties designed for women who need a quick and discreet solution for changing their undergarments throughout the day.

The product emphasizes comfort, hygiene, and convenience, making it ideal for busy professionals, travelers, and anyone who values having a fresh change of underwear readily accessible. The panties are packaged in compact, pocket-sized containers, allowing them to be easily carried in a purse, bag, or even a pocket.

The Pocket Panty is priced at $10 per pack, with a 5-pack available for $45. In addition to the panties, the company also sells shower caps priced at $13. These products are primarily available through The Pocket Panty’s official website, where customers can browse and purchase directly.

The brand is positioned as a practical and essential item for women who lead active and busy lifestyles, offering a reliable solution to a common problem.

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What Happened To The Pocket Panty After Shark Tank?

Following its appearance on Shark Tank Season 15, Episode 9, The Pocket Panty gained significant attention, although it did not secure an investment from the Sharks. Despite not receiving a deal, the brand experienced a surge in website traffic and sales as viewers became curious about Ashlee’s story and product offering.

 The exposure from the show provided a valuable boost in visibility, helping Ashlee reach a broader audience.

Post-Shark Tank, Ashlee has focused on leveraging the momentum from the show to drive her business forward. While the Sharks had recommended that she invest more in social media marketing, Ashlee has taken steps to enhance her online presence and engage with potential customers through various digital platforms.

This strategic shift is aimed at building a stronger brand and increasing sales over time. The experience on Shark Tank also provided Ashlee with feedback and ideas on how to refine her product and business model, which she has likely incorporated into her future plans.

The Pocket Panty Shark Tank Episode 9 Season 15: What Happened at Shark Tank Pitch?

During her pitch on Shark Tank Season 15, Episode 9, Ashlee Lena Turner sought $80,000 for 10% equity in The Pocket Panty, valuing her business at $800,000.

She shared her journey of creating the product, emphasizing how her busy lifestyle inspired her to design panties that could be easily carried and used when needed. Ashlee explained that she had launched the business in late 2021, with initial sales of $8,000 in September of that year, which allowed her to recoup her initial investment.

Ashlee disclosed that the landed cost of one pair of panties was $2.20, with a retail price of $10 and a wholesale price of $5. She had achieved total sales of $60,000 by the time of her pitch, but the Sharks were concerned about the scalability of the business and its relatively modest sales figures.

While they appreciated Ashlee’s passion and entrepreneurial spirit, they felt that the business was not yet ready for investment. Consequently, Ashlee left the Tank without a deal, but with valuable advice on how to strengthen her marketing strategy.

The Pocket Panty Shark Tank Pitch Summary

How Much Is The Pocket Panty Worth?

As of January 2024, The Pocket Panty has an estimated net worth of $500,000. This valuation reflects the company’s early-stage status and the potential it holds in the niche market of portable and hygienic undergarments.

While the business has not yet achieved substantial sales figures, the concept resonates with a specific audience, particularly busy women who value convenience and hygiene.

The market for nightwear and underwear in the United States is substantial, with an estimated market size of $5.6 billion in 2023, indicating significant growth opportunities for The Pocket Panty as it continues to develop.

Is The Pocket Panty Still In Business?

Yes, The Pocket Panty is still in business as of January 2024. Despite not securing an investment on Shark Tank, Ashlee Lena Turner continues to operate her business, focusing on expanding her customer base and refining her marketing strategies.

The company’s products are available for purchase on their website, and Ashlee is likely leveraging the increased visibility from the show to build momentum and drive sales.

To ensure the business’s long-term success, Ashlee is likely exploring new marketing avenues and possibly expanding her product line to appeal to a broader audience. With her experience in the retail industry and a solid understanding of her target market, Ashlee is well-positioned to grow The Pocket Panty and establish it as a go-to brand for portable and hygienic undergarments.

Which Episode Number Was The Pocket Panty Shark Tank?

The Pocket Panty appeared on Shark Tank during Season 15, Episode 9, which aired on December 15, 2023. This episode marked a critical moment for the brand, providing Ashlee with the opportunity to present her business to a national audience and gain valuable exposure, even though she did not secure an investment from the Sharks.

Frequently Asked Questions

What is The Pocket Panty?
The Pocket Panty is a portable and hygienic undergarment designed for women. The product is easy to carry and provides a convenient solution for changing panties on the go.

How much did The Pocket Panty ask for on Shark Tank?
Ashlee Lena Turner asked for $80,000 in exchange for 10% equity during her pitch on Shark Tank.

Who invested in The Pocket Panty on Shark Tank?
The Pocket Panty did not secure any investment from the Sharks during its appearance on Shark Tank.

What is the current net worth of The Pocket Panty?
As of January 2024, The Pocket Panty has an estimated net worth of $500,000.

Is The Pocket Panty still in business?
Yes, The Pocket Panty is still in business, with products available for purchase online.

Which episode of Shark Tank featured The Pocket Panty?
The Pocket Panty was featured in Season 15, Episode 9 of Shark Tank.