Tucky Crop Top Update Shark Tank Season 14 Episode 22

Tucky Crop Top Update | Shark Tank Season 14 Episode 22

Brooke Knaus, the founder of Tucky, made waves on Shark Tank Season 14 with her innovative product designed to turn any shirt into a stylish crop top.

Brooke pitched her product, a silicone belt that allows wearers to tuck and crop their shirts, providing an easy and comfortable way to achieve the crop-top look without damaging clothes or using uncomfortable hacks.

 During her appearance, Brooke secured a deal with Daymond John for $70,000 for 39% equity in her company.

Since airing on Shark Tank, Tucky has experienced a significant boost in sales, with new product launches and viral success on social media. Let’s explore how Tucky has grown post-Shark Tank and what the future holds for the brand.

What is Tucky Crop Top? How Does it Work?

The Tucky Belt is a fashion accessory designed to turn any shirt, hoodie, or sweater into a crop top without bulk or discomfort. It’s made of Jacquard elastic combined with silicone strips to ensure a snug grip on the fabric, preventing it from slipping out. With Tucky, users can easily create a crop-top look without needing to tie or alter their clothing.

This innovative belt helps avoid common clothing hacks, like tucking shirts into bras or folding bulky material. Tucky is available in multiple sizes, from Extra Small to Large, and retails for $30.

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Tucky Crop Top Shark Tank Episode 22 Season 14: What Happened at Shark Tank Pitch?

In Shark Tank Season 14, Episode 22, Brooke Knaus entered the tank seeking $70,000 for 30% equity in her business, Tucky. Brooke introduced her silicone belt as a comfortable solution for achieving the perfect crop-top style. At the time of her pitch, Tucky had only been in business for six months, but Brooke had already generated $60,000 in gross revenue.

The Tucky Belt has a low production cost, at $5 per unit, and sells for $30, leaving a healthy profit margin. With 98% of sales occurring online, Brooke had earned a profit of $40,000 in just six months, demonstrating a strong proof of concept.

Despite the promising numbers, Mark Cuban, Lori Greiner, and Barbara Corcoran chose not to invest, citing concerns about crop tops being a trend. However, Kevin O’Leary and Daymond John saw potential in Brooke’s product. Both offered $70,000 for 40% equity, but after some negotiation, Daymond agreed to $70,000 for 39% equity.

Tucky Crop Top Shark Tank Pitch Summary

What Happened to Tucky After Shark Tank?

Following the Shark Tank episode, Tucky saw a tremendous boost in sales. According to Brooke, most of the inventory sold out within 12 hours after the episode aired. The exposure from Shark Tank catapulted Tucky into the spotlight, and the product gained significant attention on social media platforms, particularly TikTok, where fashion influencers helped the product go viral.

On June 15, 2023, the Tucky Belt was featured on the Today Show, further increasing its visibility. With the growing popularity of crop tops and the simplicity of Brooke’s design, the product quickly gained a loyal customer base.

In addition to the original Tucky Belt, Brooke expanded the product line by introducing Stitchy, a new accessory that allows users to temporarily attach clothing items like scarves to shirts, offering another stylish solution.

How Much Is Tucky Worth?

As of 2024, Tucky is estimated to be worth $179,000. The company saw rapid growth after its Shark Tank appearance, and Brooke’s background in advertising and communication has helped her effectively market the product to fashion-forward audiences. With viral success on TikTok and a growing online presence, Tucky’s valuation is expected to rise as the brand continues to scale.

Is Tucky Still in Business?

Yes, Tucky is still in business and thriving. Brooke continues to sell the Tucky Belt through the company’s official website, as well as online platforms like Amazon.

The brand has expanded its product line and continues to gain traction with influencers and fashion-conscious consumers. The demand for versatile, easy-to-use fashion accessories has only grown, and Tucky is well-positioned to capitalize on this trend.

Which Episode & Season Number was Tucky Shark Tank?

Tucky appeared on Shark Tank Season 14, Episode 22, which aired on May 19, 2023. Brooke Knaus pitched her Tucky Belt and secured a deal with Daymond John for $70,000 in exchange for 39% equity.

FAQs

What is Tucky?
Tucky is a silicone belt that allows users to easily tuck and crop shirts, hoodies, and sweaters without bulk or discomfort. It’s designed to give wearers a stylish crop-top look.

Did Tucky get a deal on Shark Tank?
Yes, Tucky secured a deal with Daymond John for $70,000 in exchange for 39% equity during Shark Tank Season 14, Episode 22.

How much does Tucky cost?
The Tucky Belt retails for $30 and is available in various sizes to accommodate different body types.

What is Tucky’s net worth?
As of 2024, Tucky’s net worth is estimated at $179,000, following its viral success on social media and the increase in sales after the Shark Tank episode.

Is Tucky still in business?
Yes, Tucky is still in business and continues to sell its products through its official website and Amazon. The brand has expanded its product offerings and continues to gain popularity.

Who is the founder of Tucky?
Brooke Knaus is the founder of Tucky. She created the product in 2021 to offer a comfortable solution for achieving the crop-top look without bulky fabric or discomfort.