Turbo Trusser Shark Tank Season 14 Update & Net Worth
In Season 14, Episode 2 of Shark Tank, entrepreneurs Brian Halasinski and Kirk Hyust presented their innovative kitchen tool, Turbo Trusser, seeking $100,000 for 10% equity. Their product simplifies the process of trussing turkeys and chickens, a crucial step for keeping poultry juicy and flavorful during cooking. The duo hoped to secure funding and mentorship…
In Season 14, Episode 2 of Shark Tank, entrepreneurs Brian Halasinski and Kirk Hyust presented their innovative kitchen tool, Turbo Trusser, seeking $100,000 for 10% equity.
Their product simplifies the process of trussing turkeys and chickens, a crucial step for keeping poultry juicy and flavorful during cooking. The duo hoped to secure funding and mentorship to take their business to the next level.
After a tense negotiation, Kevin O’Leary offered $100,000 for 33% equity plus a $1 per unit royalty in perpetuity, which they eventually accepted. Let’s dive into the details of Turbo Trusser’s Shark Tank journey, its business update, and net worth growth.
What Is Turbo Trusser? How Does It Work?
Turbo Trusser is a simple but effective kitchen gadget designed to truss chickens and turkeys in seconds, ensuring they cook evenly and stay juicy. Traditional trussing methods involve tying up the bird with string, which can be tricky and time-consuming.
The Turbo Trusser eliminates the need for string by using a stainless steel plate with hooks to secure the legs and wings of the bird.
Made from dishwasher-safe stainless steel, the Turbo Trusser is versatile and can be used in ovens, grills, rotisseries, smokers, and even deep fryers. This product is especially useful during big holiday meals, such as Thanksgiving, Christmas, and Easter, where properly trussed poultry is essential for a perfectly cooked turkey or chicken.
The product retails for $14.99 and is available on Amazon and the company’s official website.
Turbo Trusser Shark Tank Full Episode: What Happened At The Pitch?
On Shark Tank, Brian and Kirk entered seeking $100,000 for 10% equity, valuing their company at $1 million. Wearing chicken and turkey costumes, they demonstrated how the Turbo Trusser worked by trussing a bird in seconds. They explained that the product costs $3.70 to manufacture and sells for $14.99.
The company had already generated $90,000 in sales in its first nine months, primarily through its website and three distributors. 60% of sales were from their official website, with the rest coming from Amazon and retail stores.
Although Barbara Corcoran, Robert Herjavec, and Mark Cuban appreciated the concept, they decided to drop out due to concerns over scalability and sales figures. However, Kevin O’Leary saw potential and offered $100,000 for 33% equity plus a $1 royalty per unit sold in perpetuity. After some negotiation, Brian and Kirk accepted Kevin’s deal, securing a valuable partnership.
Turbo Trusser Shark Tank Pitch Summary
| Company Name | Turbo Trusser |
| Founders | Brian Halasinski and Kirk Hyust |
| Product | Turkey and Chicken Trussing Gadget |
| Ask | $100,000 for 10% equity |
| Final Deal | $100,000 for 33% equity + $1 per unit royalty |
| Shark | Kevin O’Leary |
| Episode | Season 14, Episode 2 |
| Sales (Lifetime) | $3.1 million estimated |
| Business Status | In Business |
| Net Worth (Estimated) | $5o0,000 |
What Happened To Turbo Trusser After Shark Tank?
After the Shark Tank episode aired, Turbo Trusser saw an immediate boost in visibility and sales, becoming a #1 Best Seller on Amazon. The partnership with Kevin O’Leary, also known as Chef Wonderful, has been a significant asset for promoting the product, especially during major holidays like Thanksgiving, Christmas, and Easter—peak turkey and chicken consumption periods.
The founders shared their excitement about working with Kevin on social media, and the product has continued to gain traction. With Kevin’s help, the company is expected to expand into more retail outlets, including Walmart, Target, and other grocery stores, further boosting sales.
Customer feedback has been positive, with users praising how easy and effective the product is for trussing poultry. The company has also focused on scaling up production to meet increased demand, particularly during holiday seasons.
How Much Is Turbo Trusser Worth?
As of 2024, Turbo Trusser has an estimated net worth of $500,000, with a total lifetime sales value of $3.1 million. The company continues to grow, particularly during peak poultry consumption seasons.
While the $1 royalty per unit sold in perpetuity may impact overall profitability, the exposure and expertise provided by Kevin O’Leary have been invaluable in helping the company expand its market presence and boost sales.
Is Turbo Trusser Still In Business?
Yes, Turbo Trusser is still in business as of August 2024. The product is available on major platforms like Amazon, as well as through the company’s official website. Sales are expected to continue growing as Kevin O’Leary and the founders focus on expanding distribution channels and increasing the product’s retail presence.
Turbo Trusser has also benefited from seasonal spikes during holidays, with many customers discovering the convenience and time-saving benefits of this innovative kitchen gadget. The company is working on expanding its product line and developing new marketing strategies to maintain year-round sales, beyond just the holiday season.
The Turbo Trusser has proven to be a valuable tool for home cooks looking for an easier way to truss their poultry. With the guidance of Kevin O’Leary and the company’s growing visibility, the future looks promising for this innovative kitchen product.
