Youthforia Makeup Shark Tank Episode 15 Update & Net Worth

Youthforia Makeup Shark Tank Episode 15 Update & Net Worth

Youthforia, a plant-based skincare makeup brand, made its appearance on Shark Tank during Season 14, Episode 15, which aired on March 3, 2023. The company, founded by Fiona Co Chan, specializes in clean, sustainable makeup products that are safe enough to sleep in.

Fiona sought $400,000 for 5% equity in her company and successfully secured a deal with Mark Cuban for $400,000 in exchange for 8% equity.

Since appearing on Shark Tank, Youthforia has continued to grow, with sales reaching impressive levels and the brand gaining significant traction. As of March 2024, Youthforia is estimated to be worth $7 million.

What is Youthforia? How Does it Work?

Youthforia is a skincare makeup brand that prides itself on using plant-based and sustainable ingredients to create products that are not only high-performing but also gentle enough to wear overnight. The brand’s makeup products are designed to enhance the skin’s natural beauty while providing skincare benefits, making them unique in the beauty industry.

Key features of Youthforia include:

• Plant-Based Ingredients: All products are made using natural, plant-based synthetics and biobased formulas that are 98% USDA Biopreferred certified.
• Sleep-Friendly Makeup: The products are safe enough to sleep in, reducing the risk of skin irritation and actually improving skin health over time.
• Vegan & Cruelty-Free: The brand is committed to creating vegan and cruelty-free products, ensuring no harm to animals.
• Wide Range of Products: Youthforia offers a variety of makeup products, including their best-selling BYO Blush, a color-changing blush oil that reacts to the skin’s natural pH to deliver the perfect shade.

The products are priced between $26 and $38, and the brand emphasizes luxurious textures and high performance. BYO Blush, in particular, has garnered significant attention on social media platforms like TikTok, contributing to the brand’s rapid growth.

Youthforia Shark Tank Episode 15 Season 14: What Happened at Shark Tank Pitch?

In Season 14, Episode 15 of Shark Tank, Fiona Co Chan presented Youthforia to the Sharks, seeking $400,000 for 5% equity in her company. Fiona showcased her most popular product, the BYO Blush, a color-changing blush oil that adapts to each person’s unique skin pH to create a personalized blush color. The Sharks were impressed with the product’s innovation and the company’s rapid growth since its launch in April 2021.

Fiona shared that Youthforia had already generated over $2 million in lifetime sales, with 50% of sales coming from direct-to-consumer channels, 15% from Amazon, and 35% from retail and wholesale. The products are available at 488 Ulta Beauty stores and Thirteen Lune at JCPenney, as well as on the company’s website and Amazon.

Despite the positive reception, several Sharks expressed concerns. Robert Herjavec and Lori Greiner dropped out, citing a lack of familiarity with the product and personal preferences. Barbara Corcoran and Mark Cuban also opted out, agreeing that the business plan needed more clarity. However, Kevin O’Leary made an offer of $100,000 for 20% equity plus a $300,000 loan.

Fiona countered with 8% equity, but Kevin rejected the offer. Fiona then countered with $400,000 for 5% equity and a $0.50 royalty per unit sold until $500,000 is repaid. Kevin proposed a different structure, but before he could finalize his offer, Mark Cuban jumped in with $400,000 for 10% equity. Fiona countered with 8% equity, and Mark accepted, securing the deal.

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Youthforia Shark Tank Pitch Summary

What Happened to Youthforia After Shark Tank?

Following the Shark Tank episode, Youthforia experienced a significant boost in sales and brand recognition. The exposure from the show, combined with Fiona’s strategic use of social media, particularly TikTok, helped propel the company to new heights. Since the episode aired, Youthforia has launched six new shades of BYO Blush and expanded its product line.

The brand has continued to grow its presence in retail stores, with products now available in over 600+ stores nationwide. Youthforia has also seen a substantial increase in online sales, with strong demand on platforms like Amazon and the company’s website.

How Much Is Youthforia Worth?

As of March 2024, Youthforia is estimated to be worth $7 million. The company’s rapid growth and the continued success of its innovative, plant-based makeup products have contributed to this impressive valuation.

Is Youthforia Still in Business?

Yes, Youthforia is still in business and thriving. The company continues to expand its product offerings and retail presence, with a growing customer base that appreciates its clean, sustainable approach to makeup.

Youthforia remains a leader in the emerging category of sleep-friendly, plant-based makeup, and its products are widely available in retail stores and online.

Which Episode & Season Number Was Youthforia on Shark Tank?

Youthforia was featured on Shark Tank during Season 14, Episode 15, which aired on March 3, 2023. In this episode, founder Fiona Co Chan successfully secured a deal with Mark Cuban for $400,000 in exchange for 8% equity.

Frequently Asked Questions

Who founded Youthforia?
Youthforia was founded by Fiona Co Chan in 2021. Fiona is a software developer by profession and came up with the idea for the brand while working in China.

What is Youthforia?
Youthforia is a skincare makeup brand that uses plant-based, sustainable ingredients to create products that are safe enough to sleep in. The brand’s products are vegan, cruelty-free, and designed to enhance skin health.

Did Youthforia get a deal on Shark Tank?
Yes, Youthforia secured a deal with Mark Cuban for $400,000 in exchange for 8% equity.

How much is Youthforia worth?
As of March 2024, Youthforia is estimated to be worth $7 million.

Is Youthforia still in business?
Yes, Youthforia is still in business and continues to grow, with products available in over 600+ stores and a strong online presence.

Which episode of Shark Tank featured Youthforia?
Youthforia was featured on Shark Tank Season 14, Episode 15.