Mosh Protein Bars Shark Tank Update Episode 22 Season 15
Mosh Protein Bars Shark Tank Update Episode 22 Season 15 Mosh Protein Bars, co-founded by Maria Shriver and her son Patrick Schwarzenegger, made a strong impression on Shark Tank during Season 15. Their brain health-focused protein bars, packed with ingredients like Omega-3s and Lion’s Mane mushrooms, aim to provide both nutrition and cognitive benefits. After…
Mosh Protein Bars Shark Tank Update Episode 22 Season 15
Mosh Protein Bars, co-founded by Maria Shriver and her son Patrick Schwarzenegger, made a strong impression on Shark Tank during Season 15. Their brain health-focused protein bars, packed with ingredients like Omega-3s and Lion’s Mane mushrooms, aim to provide both nutrition and cognitive benefits.
After a compelling pitch, the duo secured a deal with Lori Greiner, who invested $500,000 in exchange for 3.5% equity and an additional 1.5% in advisory shares.
Since the show, Mosh has experienced a surge in popularity, with significant increases in website traffic, sales, and social media engagement.
The partnership with Lori has also opened new doors for the brand, helping it expand its reach and solidify its presence in the competitive protein bar market.
Mosh Update From Shark Tank Season 15:
| Category | Details |
| Entrepreneurs | Maria Shriver and Patrick Schwarzenegger |
| Business | Brain health-focused Protein Bar |
| Shark Tank Ask | $500,000 for 2% equity |
| Final Deal | $500,000 for 3.5% equity + 1.5% in advisory shares (with Lori Greiner) |
| Sharks Who Made Offers | Lori Greiner |
| Sharks Who Passed | Mark Cuban, Candace Nelson, Daymond John, Kevin O’Leary |
| Key Pitch Points | – Brain-boosting benefits (Omega-3s, Lion’s Mane mushrooms) |
| – Research-driven approach, donation to Alzheimer’s research | |
| – Focus on the higher prevalence of Alzheimer’s in women | |
| – $25 million valuation questioned by Mr. Wonderful | |
| – $10 million in online sales over 2 years, projected sales $7 million (current), $11.5 million (next year) | |
| Financials Mentioned | – Cost per bar: $0.93, Retail price: $2.99 (online), $3.39 (shelves) |
| – Current monthly sales: $675,000 with $150,000 spent on marketing | |
| – Over 11,000 monthly subscriptions | |
| – $1 million invested by founders, $1.5 million from friends and family, $4 million from other investors | |
| Post-Shark Tank Update | – Increased website traffic, sales, and social media engagement |
| – Mosh’s brand performance is rising | |
| Products Available | Various plant-based products, including a Mind-Blowing Variety Pack, on their website and Amazon |
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Which Episode Was Mosh Protein Bars on Shark Tank?
Mosh Protein Bars appeared on Shark Tank in Season 15, Episode 22, which aired on May 3, 2024. This episode featured Maria Shriver and Patrick Schwarzenegger presenting their innovative protein bars designed to support brain health.
The episode quickly gained attention due to the high-profile nature of the founders and the unique focus on brain-boosting nutrition.
The appearance on Shark Tank was a pivotal moment for Mosh, as it provided the brand with significant exposure and the opportunity to partner with a shark like Lori Greiner.
Mosh Protein Bars Shark Tank Full Episode; What Happened at Shark Tank Pitch
In the full episode of Shark Tank featuring Mosh Protein Bars, Maria Shriver and Patrick Schwarzenegger asked for $500,000 in exchange for 2% equity, valuing their company at $25 million.
They highlighted Mosh’s mission to promote brain health through nutrition, emphasizing the science behind their product and their commitment to Alzheimer’s research.
The sharks were impressed by the product and the brand’s mission but expressed concerns about the high valuation and the competitive nature of the protein bar industry.
Kevin O’Leary, Mark Cuban, Daymond John, and guest shark Candace Nelson all passed on the opportunity, citing concerns over the valuation and market competition.
Lori Greiner, however, saw potential in the brand and offered $500,000 for 6% equity. After some negotiation, they agreed on $500,000 for 3.5% equity and 1.5% in advisory shares, securing a deal that would help Mosh grow its presence in the market.
Shark Tank Pitch Details
In their pitch, the duo sought $500,000 for 2% equity, valuing the company at $25 million. They presented their protein bars, which are designed to support brain health with ingredients like lion’s mane, ashwagandha, and omega-3s.
The bars are marketed as beneficial for cognitive function, particularly in light of Maria’s personal connection to Alzheimer’s disease, having lost her father to the illness
.During the episode, all five sharks tasted the bars, with Candace Nelson particularly enjoying the Lemon White Chocolate Crunch flavor.The offers and negotiations unfolded as follows:
- Lori Greiner initially offered $500,000 for 6% equity.
- After some back-and-forth, they settled on $500,000 for 3.5% equity plus 1.5% in advisory shares.
The other sharks, including Mark Cuban, Kevin O’Leary, and Daymond John, opted out due to concerns about the competitive market and the company’s high valuation.
What Happened to Mosh Protein Bars After Shark Tank?
After their appearance on Shark Tank, Mosh Protein Bars saw a significant boost in visibility and sales. The partnership with Lori Greiner provided the brand with valuable expertise and access to new distribution channels, helping to accelerate its growth.
The increased exposure from the show led to a surge in website traffic and social media engagement, further driving the brand’s success.
By August 2023, they had reached around 100,000 customers and reported nearly $10 million in sales, despite not yet being profitable. The company has focused heavily on marketing, spending about $100,000 per month to promote their products.
They have also raised a total of $3 million in funding through a Series A round to support their growth and distribution strategies.
Mosh continued to focus on its mission of promoting brain health through nutrition, and the company has been expanding its product offerings and retail presence.
The collaboration with Lori Greiner has been instrumental in helping Mosh navigate the competitive landscape of the protein bar industry and build a loyal customer base.
How Much Is Mosh Protein Bars Worth?
As of the latest estimates, Mosh Protein Bars is valued at approximately $30 million. This valuation reflects the company’s strong sales performance, growing brand recognition, and the strategic partnerships it has formed since its Shark Tank appearance.
The company has an estimated lifetime sales figure of around $28.5 million. Their bars are available in various flavors, with a typical price point of about $2.99 per bar or $43.99 for a 12-pack.
The company’s focus on brain health and its unique positioning in the protein bar market have contributed to its impressive growth and success.
Mosh’s ability to differentiate itself in a crowded market, combined with its mission-driven approach, has allowed it to achieve significant financial success in a relatively short period of time.
Is Mosh Protein Bars Still in Business?
Yes, Mosh Protein Bars is still in business and continues to thrive. The company has maintained its focus on promoting brain health through nutrition, offering a range of protein bars that are both delicious and beneficial for cognitive function. Mosh products are available through their official website and on major platforms like Amazon.
The brand has also continued to innovate, introducing new flavors and expanding its product line to cater to a growing customer base. With the support of Lori Greiner and the ongoing dedication of Maria Shriver and Patrick Schwarzenegger, Mosh Protein Bars is well-positioned for continued growth and success in the health and wellness industry.
